{"id":16819,"date":"2017-03-07T20:55:41","date_gmt":"2017-03-07T12:55:41","guid":{"rendered":"http:\/\/ityet.com\/?p=16819"},"modified":"2017-03-07T20:55:41","modified_gmt":"2017-03-07T12:55:41","slug":"%e4%ba%8f%e6%8d%9f%ef%bc%8c%e6%88%96%e8%ae%b8%e8%83%bd%e6%88%90%e5%b0%b1%e4%b8%80%e4%b8%aa%e6%9b%b4%e5%a5%bd%e7%9a%84%e4%ba%ac%e4%b8%9c","status":"publish","type":"post","link":"https:\/\/itmax.cn\/?p=16819","title":{"rendered":"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c"},"content":{"rendered":"<p>\t\t\t\t<a href=\"http:\/\/news.cnblogs.com\/n\/topic_228.htm\" title=\"\u4eac\u4e1c\"><img decoding=\"async\" src=\"http:\/\/images0.cnblogs.com\/news_topic\/logo-2013.png\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\"\/><\/a><\/p>\n<p>\u3000\u3000\u5728\u4e07\u4f17\u7ecf\u5e74\u7d2f\u6708\u7684\u62f7\u95ee\u4e0b\uff0c2016 \u5e74\u4eac\u4e1c\u9996\u6b21\u5b9e\u73b0\u4e86\u5e74\u5ea6\u76c8\u5229\uff0c\u800c\u4e14\u4e00\u4e0b\u5c31\u662f 10 \u4ebf\u5143\u4eba\u6c11\u5e01\u3002\u9700\u8981\u8bf4\u660e\u7684\u662f\u8fd9 10 \u4ebf\u5143\u7684\u76c8\u5229\u662f\u5728 Non\uff0dGAAP\uff08\u975e\u7f8e\u56fd\u4f1a\u8ba1\u51c6\u5219\uff09\u53e3\u5f84\u4e0b\uff0c\u4e5f\u5c31\u662f\u6ca1\u6709\u8003\u8651\u80a1\u6743\u6fc0\u52b1\u3001\u65e0\u5f62\u8d44\u4ea7\u644a\u9500\u7b49\u5e76\u4e0d\u6d89\u53ca\u73b0\u91d1\u652f\u51fa\u7684\u9879\u76ee\u3002\u4f01\u4e1a\u5185\u90e8\u7ba1\u7406\u4e00\u822c\u770b\u7684\u4e5f\u662f\u8fd9\u4e2a\u53e3\u5f84\uff0c\u56e0\u4e3a\u5b83\u53cd\u6620\u7684\u662f\u4f01\u4e1a\u5b9e\u9645\u7684\u8fd0\u8425\u72b6\u51b5\u3002<\/p>\n<p>\u3000\u3000\u5176\u5b9e\u4ece\u53bb\u5e74\u5e74\u521d\u5f00\u59cb\uff0c\u4e0d\u7ba1\u662f\u5185\u90e8\u5bf9\u5404\u54c1\u7c7b\u91c7\u9500\u7684\u8981\u6c42\uff0c\u8fd8\u662f\u5bf9\u5916\u91ca\u653e\u7684\u4fe1\u53f7\uff0c\u4eac\u4e1c\u8bd5\u56fe\u626d\u8f6c\u4e8f\u635f\u5c40\u9762\u7684\u610f\u56fe\u90fd\u975e\u5e38\u660e\u663e\u3002<strong>\u4e8b\u5b9e\u4e5f\u8bc1\u660e\uff0c\u5bf9\u4e8e\u4e00\u4e2a\u5e74 GMV \u8d85\u8fc7 6500 \u4ebf\uff0c\u8425\u4e1a\u6536\u5165\u8d85\u8fc7 2500 \u4ebf\u7684\u5927\u578b\u7535\u5546\u5e73\u53f0\u6765\u8bf4\uff0c\u76c8\u5229\u662f\u4e00\u4ef6\u76f8\u5bf9\u5bb9\u6613\u7684\u4e8b\u60c5\u3002\u4eac\u4e1c\u7684\u76c8\u5229\u7c89\u788e\u4e86\u4e1a\u5185\u5f88\u591a\u4eba\u7684\u8d28\u7591\uff0c\u8fd9\u53ef\u559c\uff0c\u4f46\u8fdc\u975e\u90a3\u4e48\u91cd\u8981\u3002<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307175752422-2087152255.jpg\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\" \/><\/p>\n<p>\u3000\u3000<strong>\u4eac\u4e1c\u7684\u76c8\u5229\u4e4b\u8def<\/strong><\/p>\n<p>\u3000\u3000\u4e8f\u635f\u76ee\u524d\u8fd8\u662f\u4e92\u8054\u7f51\u884c\u4e1a\u666e\u904d\u5b58\u5728\u7684\u4e00\u4e2a\u95ee\u9898\u3002\u5728\u8fd9\u65b9\u9762\uff0c\u4eac\u4e1c\u7684\u76c8\u5229\u4e4b\u8def\u4e3a\u6211\u4eec\u5e26\u6765\u4e86\u5f88\u591a\u542f\u793a\u3002\u4eac\u4e1c\u7684\u76c8\u5229\u4e0e\u4ee5\u4e0b\u4e09\u4e2a\u65b9\u9762\u7684\u56e0\u7d20\u5bc6\u5207\u76f8\u5173\uff1a<\/p>\n<p>\u3000\u3000<strong>\u9996\u5148\uff0c\u662f\u7528\u6237\u4ef7\u503c\u7684\u6301\u7eed\u63d0\u5347<\/strong><\/p>\n<p>\u3000\u3000\u4e92\u8054\u7f51\u4e0a\u6700\u91cd\u8981\u7684\u662f\u7528\u6237\uff0c\u6700\u96be\u83b7\u53d6\u7684\u4e5f\u662f\u7528\u6237\u3002\u56e0\u4e3a\u7528\u6237\u5728\u4e92\u8054\u7f51\u4e0a\u7684\u8f6c\u6362\u6210\u672c\u975e\u5e38\u4f4e\uff0c\u9f20\u6807\u8f7b\u8f7b\u4e00\u70b9\u6216\u8005\u7528\u624b\u8f7b\u8f7b\u4e00\u5212\uff0c\u4e00\u4e2a\u7528\u6237\u5c31\u53ef\u80fd\u6c38\u8fdc\u4e0e\u4f60\u8bf4\u518d\u89c1\u4e86\u3002<\/p>\n<p>\u3000\u3000\u5728\u5bf9\u4eac\u4e1c\u76c8\u5229\u4e4b\u8def\u7684\u63a2\u7a76\u4e0a\uff0c\u6211\u613f\u610f\u628a\u7528\u6237\u653e\u5728\u9996\u4f4d\u3002\u800c\u4e14\u76f8\u5bf9\u7528\u6237\u89c4\u6a21\u7684\u589e\u52a0\uff0c\u6211\u89c9\u5f97\u5bf9\u4e8e\u4e00\u4e2a\u5e73\u53f0\u6765\u8bb2\uff0c<strong>\u7528\u6237\u7c98\u6027\u548c\u7528\u6237\u8d21\u732e\u7684\u6301\u7eed\u63d0\u5347\u66f4\u6709\u610f\u4e49\uff0c\u8fd9\u5177\u4f53\u53ef\u4ee5\u4f53\u73b0\u5728\u4e00\u5b9a\u5468\u671f\u5185\u5355\u5747\u7528\u6237\u7684\u8ba2\u5355\u91cf\u548c\u7528\u6237 GMV \u6216\u6536\u5165\u7684\u8d21\u732e\u4e0a\u3002<\/strong><\/p>\n<p>\u3000\u3000\u5728\u7535\u5b50\u5546\u52a1\u7684\u53d1\u5c55\u8fc7\u7a0b\u4e2d\uff0c\u975e\u5e38\u591a\u7684\u4f01\u4e1a\u9760\u878d\u8d44\u652f\u6491\u7740\u516c\u53f8\u7684\u53d1\u5c55\u3002\u8fd9\u4e9b\u516c\u53f8\u5927\u624b\u5927\u811a\u5730\u7528\u6295\u8d44\u4eba\u7684\u94b1\u53bb\u8865\u8d34\u7528\u6237\uff0c\u4f46\u662f\u8865\u8d34\u4e00\u505c\u7528\u6237\u5c31\u4e0d\u89c1\u4e86\uff0c\u4f7f\u4f01\u4e1a\u8fdb\u5165\u4e86\u4e00\u4e2a&ldquo;\u878d\u8d44\uff0d\u70e7\u94b1\u4e70\u7528\u6237\uff0d\u518d\u878d\u8d44\uff0d\u518d\u70e7\u94b1\u4e70\u7528\u6237&rdquo;\u7684\u602a\u5708\u3002\u8fd9\u5c31\u6210\u4e86\u4e00\u4e2a\u51fb\u9f13\u4f20\u82b1\u7684\u6e38\u620f\uff0c\u4f01\u4e1a\u5728\u67d0\u4e00\u73af\u7684\u5d29\u584c\u662f\u5fc5\u7136\u7684\u3002<\/p>\n<p>\u3000\u3000\u4eac\u4e1c\u80fd\u591f\u4ece\u4f17\u591a\u7684\u7535\u5546\u4f01\u4e1a\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u5728\u4e8e\u5176\u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u975e\u5e38\u660e\u663e\u7684\u4ef7\u503c\uff0c\u6ee1\u8db3\u4e86\u7528\u6237\u5bf9\u7535\u5546&ldquo;\u591a\u5feb\u597d\u7701&rdquo;\u7684\u8ffd\u6c42\u3002\u4ece\u4e0b\u56fe\u6211\u4eec\u53ef\u4ee5\u770b\u51fa\uff0c\u4eac\u4e1c\u7528\u6237\u7684\u5e74\u5747\u8ba2\u5355\u91cf\u548c\u5e74\u5747 GMV \u8d21\u732e\u90fd\u5728\u4e0d\u65ad\u63d0\u5347\uff0c\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u826f\u6027\u7684\u5faa\u73af\u3002\u6709\u8fd9\u6837\u826f\u6027\u7684\u5faa\u73af\u4f5c\u4e3a\u57fa\u7840\uff0c\u76c8\u5229\u53ea\u662f\u8fdf\u65e9\u7684\u4e8b\u60c5\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307175752453-879700137.png\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\" \/><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307175752609-529715886.png\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\" \/><\/p>\n<p>\u3000\u3000<strong>\u5176\u6b21\uff0c\u662f\u6bdb\u5229\u7387\u7684\u4e0d\u65ad\u63d0\u5347<\/strong><\/p>\n<p>\u3000\u3000\u7528\u6237\u4ef7\u503c\u7684\u6301\u7eed\u63d0\u5347\u5bf9\u4eac\u4e1c\u7684\u76c8\u5229\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u662f\u5176\u5f71\u54cd\u76f8\u5bf9\u957f\u671f\uff0c\u63d0\u5347\u6bdb\u5229\u6c34\u5e73\u5219\u662f\u4e00\u4e2a\u66f4\u5bb9\u6613\u5728\u77ed\u671f\u5185\u4ea7\u751f\u6548\u679c\u7684\u4e3e\u63aa\u3002\u4ece\u4e0b\u56fe\u6211\u4eec\u53ef\u4ee5\u770b\u51fa\uff0c\u4eac\u4e1c\u7684\u6bdb\u5229\u7387\u5728\u6301\u7eed\u4e0a\u5347\uff0c\u76f8\u5bf9\u4e8e 2011 \u5e74\uff0c\u63d0\u5347\u4e86\u8fd1\u5341\u4e2a\u767e\u5206\u70b9\u3002\u6700\u8fd1\u4e24\u5e74\uff0c\u4eac\u4e1c\u6574\u4f53\u7684\u8fd0\u8425\u8d39\u7528\u7387\u5e76\u6ca1\u6709\u5f88\u660e\u663e\u7684\u4e0b\u964d\uff0c\u5927\u6982\u5728 13%\uff5e14% \u5de6\u53f3\uff0c\u6bdb\u5229\u7387\u6c34\u5e73\u7684\u63d0\u5347\u76f4\u63a5\u4fc3\u6210\u4e86\u4eac\u4e1c\u7684\u76c8\u5229\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307175752375-173294899.png\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\" \/><\/p>\n<p>\u3000\u3000\u6bdb\u5229\u7387\u8f83\u5927\u5e45\u5ea6\u7684\u63d0\u5347\u4e0e\u56db\u5927\u56e0\u7d20\u5bc6\u5207\u76f8\u5173\u3002<\/p>\n<p>\u3000\u3000\u7b2c\u4e00\u662f\u5e73\u53f0\u54c1\u7c7b\u7ed3\u6784\u7684\u8c03\u6574\u3002\u4f17\u6240\u5468\u77e5\uff0c\u4eac\u4e1c\u4ee5 3C \u8d77\u5bb6\uff0c\u4f46 3C \u4ea7\u54c1\u66f4\u65b0\u6362\u4ee3\u901f\u5ea6\u5feb\uff0c\u4ef7\u683c\u900f\u660e\uff0c\u6bdb\u5229\u6c34\u5e73\u975e\u5e38\u4f4e\u3002\u968f\u7740\u4eac\u4e1c\u5e73\u53f0\u6218\u7565\u7684\u5f00\u5c55\uff0c\u6709\u7740\u8f83\u9ad8\u6bdb\u5229\u6c34\u5e73\u7684\u65e5\u7528\u767e\u8d27\u7c7b\u5546\u54c1\u5360\u6bd4\u663e\u8457\u63d0\u5347\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307175752609-250325629.png\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\" \/><\/p>\n<p>\u3000\u3000\u7b2c\u4e8c\u662f\u5f00\u653e\u5e73\u53f0\u4ea4\u6613\u89c4\u6a21\u7684\u4e0d\u65ad\u589e\u957f\u3002\u4ece\u4e0b\u56fe\u53ef\u4ee5\u770b\u51fa\uff0c\u4eac\u4e1c\u5f00\u653e\u5e73\u53f0\u7684 GMV \u5360\u6bd4\u5df2\u7ecf\u63a5\u8fd1 50%\uff0c\u800c\u5bf9\u8fd9\u90e8\u5206\u7684\u4ea4\u6613\u4eac\u4e1c\u4ec5\u4ec5\u6536\u5165\u5e73\u53f0\u670d\u52a1\u8d39\uff0c\u5e76\u4e0d\u627f\u62c5\u63a7\u8d27\u7684\u6210\u672c\u548c\u98ce\u9669\uff0c\u800c\u4e14\u5bf9\u90a3\u4e9b\u4f7f\u7528\u4eac\u4e1c\u7269\u6d41\u8bbe\u65bd\u7684\u5546\u5bb6\u8fd8\u80fd\u6536\u53d6\u7269\u6d41\u8d39\u7528\u3002\u663e\u7136\u8fd9\u90e8\u5206\u4ea4\u6613\u89c4\u6a21\u7684\u6269\u5927\uff0c\u5fc5\u7136\u80fd\u591f\u62c9\u5347\u4eac\u4e1c\u7684\u6bdb\u5229\u7387\u6c34\u5e73\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307175752391-598941446.png\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\" \/><\/p>\n<p>\u3000\u3000\u7b2c\u4e09\u662f\u884c\u4e1a\u4ef7\u683c\u6218\u9891\u6b21\u7684\u51cf\u5c11\u3002\u4eac\u4e1c\u8fdb\u5165\u7535\u5546\u7684\u65f6\u95f4\u5e76\u4e0d\u7b97\u592a\u65e9\uff0c\u4f5c\u4e3a\u4e00\u4e2a\u6405\u5c40\u8005\uff0c\u4eac\u4e1c\u5145\u5206\u5229\u7528\u4ef7\u683c\u6218\u7684\u624b\u6bb5\u6253\u538b\u7ade\u4e89\u5bf9\u624b\u3002\u4f46\u662f\u6700\u8fd1\u968f\u7740\u4eac\u4e1c\u7684\u5e73\u53f0\u89c4\u6a21\u8d8a\u6765\u8d8a\u5927\uff0c\u80fd\u591f\u4e0e\u4e4b\u6297\u8861\u7684\u7ade\u54c1\u8d8a\u6765\u8d8a\u5c11\uff0c\u4ef7\u683c\u6218\u5728\u7535\u5546\u884c\u4e1a\u53d8\u5f97\u8fdc\u4e0d\u5982\u4ece\u524d\u90a3\u4e48\u6fc0\u70c8\u3002\u6b64\u5916\uff0c\u4f34\u968f\u7740\u6d88\u8d39\u5347\u7ea7\u7684\u6d6a\u6f6e\uff0c\u76f8\u5bf9\u4e8e\u4ef7\u683c\uff0c\u7528\u6237\u8003\u8651\u66f4\u591a\u7684\u4e5f\u53d8\u6210\u4e86\u4ef7\u503c\u3002<\/p>\n<p>\u3000\u3000\u7b2c\u56db\u514d\u8fd0\u95e8\u69db\u7684\u4e0d\u65ad\u8c03\u6574\u3002\u6700\u8fd1\u4e24\u5e74\uff0c\u4eac\u4e1c\u6570\u6b21\u8c03\u6574\u514d\u8fd0\u95e8\u69db\uff0c\u8fd9\u4e0d\u4ec5\u6709\u53ef\u80fd\u4e3a\u4eac\u4e1c\u591a\u5e26\u6765\u4e00\u5757\u6536\u5165\uff0c\u800c\u4e14\u4fc3\u4f7f\u6d88\u8d39\u8005\u4e70\u5f97\u66f4\u591a\uff0c\u95f4\u63a5\u5e26\u6765\u5bf9\u6bdb\u5229\u6c34\u5e73\u7684\u5f71\u54cd\u3002<\/p>\n<p>\u3000\u3000<strong>\u6700\u540e\uff0c\u662f\u8fd0\u8425\u6548\u7387\u7684\u4e0d\u65ad\u63d0\u5347<\/strong><\/p>\n<p>\u3000\u3000\u4eac\u4e1c\u957f\u4e45\u4e0d\u76c8\u5229\uff0c\u4ece\u8d22\u52a1\u6307\u6807\u6765\u770b\uff0c\u65e0\u975e\u5c31\u4e24\u4e2a\u56e0\u7d20\uff1a\u4e00\u662f\u6bdb\u5229\u7387\u592a\u4f4e\uff0c\u4e00\u662f\u4ee5\u81ea\u5efa\u4e3a\u6838\u5fc3\u7684\u7269\u6d41\u8fd0\u8425\u6210\u672c\u592a\u9ad8\u3002<\/p>\n<p>\u3000\u3000\u867d\u7136\u4ece\u5c65\u7ea6\u8d39\u7528\u8425\u6536\u5360\u6bd4\u6765\u8bf4\uff0c\u4eac\u4e1c\u6700\u8fd1\u4e24\u5e74\u5e76\u6ca1\u6709\u660e\u663e\u7684\u4e0b\u964d\uff0c\u8fd9\u4e0e\u5ba2\u5355\u4ef7\u7684\u5c11\u8bb8\u4e0b\u964d\u6709\u5173\uff0c\u4f46\u662f\u5176\u5355\u5747\u5c65\u7ea6\u6210\u672c\u5374\u5448\u73b0\u9010\u5e74\u4e0b\u964d\u7684\u8d8b\u52bf\uff0c\u8fd9\u4ee3\u8868\u4e86\u8fd0\u8425\u6548\u7387\u7684\u63d0\u5347\u3002\u8003\u8651\u5230\u4eac\u4e1c\u7269\u6d41\u653f\u7b56\u7684\u4e0d\u65ad\u8c03\u6574\uff0c\u4ee5\u53ca\u7269\u6d41\u5f00\u653e\u6218\u7565\u7684\u5b9e\u65bd\uff0c\u7269\u6d41\u5f88\u6709\u53ef\u80fd\u6210\u4e3a\u4eac\u4e1c\u91cd\u8981\u7684\u6536\u5165\u6765\u6e90\uff0c\u8fdb\u800c\u6210\u4e3a\u4eac\u4e1c\u76c8\u5229\u7684\u9a71\u52a8\u529b\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307175752578-2060047077.png\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\" \/><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307175752688-1475478910.png\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\" \/><\/p>\n<p>\u3000\u3000\u6574\u4f53\u6765\u770b\uff0c\u4eac\u4e1c\u7684\u76c8\u5229\u65e0\u975e\u662f\u505a\u597d\u4e86\u81ea\u5df1\u7684\u4e8b\u60c5\uff0c\u63d0\u4f9b\u4e86\u7528\u6237\u9700\u8981\u7684\u6838\u5fc3\u4ef7\u503c\u3002\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u5e73\u53f0\u7684\u4ef7\u503c\u548c\u89c4\u6a21\u6548\u5e94\u5f00\u59cb\u663e\u73b0\uff0c\u63a8\u52a8\u4e86\u6bdb\u5229\u7387\u6c34\u5e73\u548c\u8fd0\u8425\u6548\u7387\u7684\u63d0\u5347\uff0c\u5e76\u76f4\u63a5\u4f7f\u5f97\u4eac\u4e1c\u5e74\u5ea6\u9996\u6b21\u76c8\u5229\u3002<\/p>\n<p>\u3000\u3000<strong>\u76c8\u5229\u53ef\u559c\uff0c\u4f46\u672a\u6765\u538b\u529b\u4e5f\u4e0d\u5c0f<\/strong><\/p>\n<p>\u3000\u3000\u9996\u6b21\u5e74\u5ea6\u76c8\u5229\u5341\u5206\u53ef\u559c\u3002\u4eac\u4e1c\u4e5f\u786e\u5b9e\u975e\u5e38\u4e0d\u5bb9\u6613\uff0c\u505a\u7740\u6700\u82e6\u6700\u7d2f\u7684\u6d3b\uff0c\u4f34\u968f\u7740\u4e00\u8def\u8d28\u7591\u4e0d\u65ad\u6210\u957f\uff0c\u4f46\u6211\u5bf9\u4eac\u4e1c\u5145\u6ee1\u656c\u610f\uff0c\u4f46\u4e5f\u6709\u66f4\u5927\u7684\u671f\u5f85\u3002<\/p>\n<p>\u3000\u3000\u6211\u5728\u4e0a\u4e00\u7bc7\u6587\u7ae0\u4e2d\u63d0\u5230\uff1a\u4f01\u4e1a\u8981\u60f3\u6c38\u7eed\u5b58\u5728\uff0c\u5c31\u9700\u8981\u6709\u6301\u7eed\u9ad8\u901f\u589e\u957f\u7684\u80fd\u529b\uff0c\u589e\u957f\u662f\u6240\u6709\u4f01\u4e1a\u751f\u5b58\u7684\u571f\u58e4\u3002\u672a\u6765\uff0c\u5728\u6211\u4eec\u7684\u5de8\u5927\u671f\u5f85\u4e0b\uff0c\u4eac\u4e1c\u4f9d\u7136\u9762\u4e34\u4e0d\u5c0f\u7684\u589e\u957f\u538b\u529b\u3002<\/p>\n<p>\u3000\u3000\u9996\u5148\u662f GMV \u7ee7\u7eed\u9ad8\u901f\u589e\u957f\u7684\u538b\u529b\u3002\u867d\u7136\u5b9e\u73b0\u4e86\u5e74\u5ea6\u76c8\u5229\u7684\u76ee\u6807\uff0c\u4f46\u662f\u4eac\u4e1c\u7684 GMV \u589e\u901f\u76f8\u6bd4\u4e0a\u4e00\u5e74\u6709\u8f83\u5927\u5e45\u5ea6\u7684\u4e0b\u964d\uff0c\u4ece 2015 \u5e74\u7684 84.1% \u4e0b\u964d\u5230\u4e86\u4eca\u5e74\u7684 47.4%\u3002GMV \u5927\u5e45\u4e0b\u6ed1\u7684\u6700\u91cd\u8981\u7684\u539f\u56e0\u6765\u81ea\u4e8e\u5f00\u653e\u5e73\u53f0\u589e\u901f\u7684\u5927\u5e45\u4e0b\u6ed1\uff0c2015 \u5e74\u4eac\u4e1c\u5f00\u653e\u5e73\u53f0\u7684 GMV \u589e\u901f\u8fbe\u5230 116.6%\uff0c\u4f46\u662f 2016 \u5e74\u5374\u4e0b\u6ed1\u81f3 54.8%\uff0c\u5df2\u7ecf\u8d8a\u6765\u8d8a\u63a5\u8fd1\u4e8e\u81ea\u8425\u7684\u589e\u901f\u3002<\/p>\n<p>\u3000\u3000\u8003\u8651\u5230\u4e0e\u963f\u91cc GMV \u7684\u8f83\u5927\u5dee\u8ddd\uff0c\u8fd9\u5bf9\u4e8e\u80f8\u6000\u5927\u5fd7\u7684\u4eac\u4e1c\u6765\u8bf4\u53ef\u80fd\u662f\u4e00\u4e2a\u4e0d\u592a\u597d\u7684\u4e8b\u5b9e\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307175752734-1914083060.png\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\" \/><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307175752797-1601515170.png\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\" \/><\/p>\n<p>\u3000\u3000\u5176\u6b21\u662f\u7528\u6237\u7ee7\u7eed\u9ad8\u901f\u589e\u957f\u7684\u538b\u529b\uff0c\u7528\u6237\u7684\u589e\u957f\u76f4\u63a5\u4e0e GMV \u76f8\u5173\u3002\u4e0b\u534a\u573a\u662f\u5f53\u524d\u4e92\u8054\u7f51\u53eb\u56b7\u5f97\u5f88\u51f6\u7684\u4e00\u4e2a\u6982\u5ff5\uff0c\u4e3a\u4ec0\u4e48\u63d0\u4e0b\u534a\u573a\u5462\uff1f\u5176\u4e2d\u6700\u91cd\u8981\u7684\u539f\u56e0\u5c31\u662f\u5927\u5bb6\u7a81\u7136\u53d1\u73b0\u6d41\u91cf\u4e0d\u591f\u7528\u4e86\uff0c\u589e\u957f\u5f00\u59cb\u53d8\u5f97\u4e0d\u90a3\u4e48\u5bb9\u6613\u4e86\u3002<\/p>\n<p>\u3000\u3000\u5bf9\u4e8e\u4eac\u4e1c\u6765\u8bf4\uff0c\u540c\u6837\u4e5f\u5b58\u5728\u8fd9\u6837\u7684\u95ee\u9898\u3002\u4ece\u4e0b\u56fe\u6211\u4eec\u53ef\u4ee5\u770b\u51fa\uff0c\u4eac\u4e1c\u7684\u7528\u6237\u89c4\u6a21\u5728 2013 \u5e74\u6709\u4e00\u4e2a\u5927\u5e45\u7684\u4e0b\u964d\uff0c\u968f\u540e\u5728 2014 \u5e74\u9006\u52bf\u56de\u5347\u3002\u8fd9\u5f88\u5927\u65b9\u9762\u662f\u817e\u8baf\u7684\u8d21\u732e\uff0c\u4eac\u4e1c\u817e\u8baf\u7684\u7535\u5546\u8054\u5408\u6848\u4e4b\u540e\uff0c\u817e\u8baf\u4e0d\u4ec5\u4e3a\u4eac\u4e1c\u63d0\u4f9b\u4e86\u5fae\u4fe1\u3001QQ \u7aef\u7684\u8d2d\u7269\u5165\u53e3\uff0c\u8fd8\u63d0\u4f9b\u4e86\u8bf8\u5982\u5e7f\u70b9\u901a\u7b49\u6d41\u91cf\u652f\u6301\u3002\u4e8b\u5b9e\u8bc1\u660e\uff0c\u8fd9\u4e9b\u6d41\u91cf\u7684\u4f5c\u7528\u5de8\u5927\uff0c\u5728\u4eac\u4e1c\u8fd9\u51e0\u5e74\u7684\u6210\u957f\u4e2d\u53d1\u6325\u7740\u5f88\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/p>\n<p>\u3000\u3000\u4f46\u662f\uff0c\u8fd9\u90e8\u5206\u6d41\u91cf\u53ef\u80fd\u9a6c\u4e0a\u4e5f\u4e0d\u591f\u7528\u4e86\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307175752891-2044815490.png\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\" \/><\/p>\n<p>\u3000\u3000\u6700\u540e\u662f\u4ec5\u4ec5\u4f9d\u9760\u7535\u5546\u6bdb\u5229\u7387\u7ee7\u7eed\u63d0\u5347\u7684\u7a7a\u95f4\u6709\u9650\uff0c\u800c\u6574\u4f53\u8fd0\u8425\u8d39\u7528\u7387\u8d8b\u4e8e\u7a33\u5b9a\uff0c\u4e0b\u964d\u7684\u96be\u5ea6\u8f83\u5927\u3002\u4eac\u4e1c\u7684\u8425\u4e1a\u6536\u5165\u6709\u4e24\u90e8\u5206\u7ec4\u6210\uff0c\u4e00\u90e8\u5206\u6765\u81ea\u4e8e\u5546\u54c1\u9500\u552e\uff0c\u53e6\u4e00\u90e8\u5206\u6765\u81ea\u4e8e\u5f00\u653e\u5e73\u53f0\u6536\u53d6\u7684\u4f63\u91d1\u548c\u5176\u4ed6\u670d\u52a1\u8d39\u7528\u3002<\/p>\n<p>\u3000\u3000\u5728\u4eac\u4e1c\u51e0\u5343\u4ebf\u7684\u89c4\u6a21\u4e0b\uff0c\u5c24\u5176\u662f\u5927\u90e8\u5206\u81ea\u8425\u5546\u54c1\u662f 3C\uff0c\u6574\u4f53\u6bdb\u5229\u7387\u7684\u63d0\u5347\u6709\u53ef\u80fd\uff0c\u4f46\u7a7a\u95f4\u6709\u9650\u3002\u6700\u8fd1\u51e0\u5e74\uff0c\u4eac\u4e1c\u6bdb\u5229\u7387\u7684\u63d0\u5347\u5f88\u5927\u7a0b\u5ea6\u4e0a\u6765\u6e90\u4e8e\u5f00\u653e\u5e73\u53f0\u6536\u53d6\u7684\u4f63\u91d1\u548c\u5176\u4ed6\u670d\u52a1\u8d39\u7528\uff0c\u8fd9\u90e8\u5206\u7684\u6536\u5165\u589e\u901f\u5f88\u5feb\u3002<\/p>\n<p>\u3000\u3000\u4f46\u4ece\u4e0b\u56fe\u53ef\u4ee5\u770b\u51fa\uff0c\u4e24\u90e8\u5206\u8425\u6536\u7684\u589e\u901f\u5df2\u7ecf\u8f83\u4e3a\u63a5\u8fd1\uff0c\u672a\u6765\u6bdb\u5229\u7387\u80af\u5b9a\u8fd8\u6709\u4e00\u5b9a\u7684\u63d0\u5347\u7a7a\u95f4\uff0c\u4f46\u7ee7\u7eed\u6709\u8f83\u5927\u7684\u63d0\u5347\u96be\u5ea6\u8fd8\u662f\u6bd4\u8f83\u9ad8\u7684\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u6211\u4eec\u5728\u4e0a\u9762\u770b\u5230\u4eac\u4e1c\u7684\u8fd0\u8425\u8d39\u7528\u7387\u6bd4\u8f83\u7a33\u5b9a\uff0c\u5927\u5e45\u4e0b\u964d\u4e5f\u5f88\u96be\u3002\u7167\u6b64\u60c5\u51b5\uff0c\u672a\u6765\u5373\u4fbf\u4eac\u4e1c\u7ee7\u7eed\u76c8\u5229\uff0c\u4e0e\u8425\u6536\u76f8\u6bd4\uff0c\u5f88\u53ef\u80fd\u4e5f\u53ea\u662f\u4e00\u4e2a\u70b9\u7684\u5fae\u5229\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307175752859-716796063.png\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\" \/><\/p>\n<p>\u3000\u3000<strong>\u7834\u89e3\u538b\u529b\u7684\u91cd\u4e2d\u4e4b\u91cd<\/strong><\/p>\n<p>\u3000\u3000\u4eac\u4e1c\u9996\u6b21\u5b9e\u73b0\u5e74\u5ea6\u76c8\u5229\uff0c\u8fd9\u88ab\u5f88\u591a\u5a92\u4f53\u62ff\u6765\u5927\u8086\u6e32\u67d3\uff0c\u4f46\u5bf9\u4e8e\u4eac\u4e1c\u6765\u8bf4\u8fd9\u662f\u5f88\u987a\u7406\u6210\u7ae0\u7684\uff0c\u610f\u4e49\u5176\u5b9e\u5e76\u6ca1\u6709\u90a3\u4e48\u5927\u3002<\/p>\n<p>\u3000\u3000\u4e00\u65b9\u9762\uff0c\u4eac\u4e1c\u6709\u7740\u66f4\u4e3a\u8fdc\u5927\u7684\u5fd7\u5411\u3002<strong>\u5218\u5f3a\u4e1c\u5728\u4e00\u6b21\u5185\u90e8\u8bb2\u8bdd\u4e2d\u9887\u4e3a\u9738\u6c14\u5730\u8868\u793a\uff1a&ldquo;\u4e00\u5e74\u4e09\u56db\u5341\u4e2a\u4ebf\u4e5f\u80fd\u53eb\u8d5a\u94b1? \u8d5a\u53d6\u5343\u4ebf\u51c0\u5229\u6da6\u624d\u53eb\u8d5a\u94b1\uff0c\u5144\u5f1f\u4eec\uff01&rdquo; \u73b0\u5728\u624d\u4e0d\u8fc7 10 \u4ebf\u7684\u5229\u6da6\uff0c\u4e0d\u5230\u4e09\u56db\u5341\u4ebf\uff0c\u79bb\u5343\u4ebf\u8fd8\u6709\u7740\u66f4\u5927\u7684\u8ddd\u79bb\uff1b<\/strong><\/p>\n<p>\u3000\u3000\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u6211\u4eec\u4e0a\u9762\u6240\u8bb2\uff0c\u4eac\u4e1c\u7684\u672a\u6765\u8fd8\u9762\u4e34\u5404\u79cd\u589e\u957f\u7684\u538b\u529b\u4ee5\u53ca\u95ee\u9898\uff0c\u8fd8\u8fdc\u4e0d\u5230\u4e3a\u8fd9\u70b9\u5229\u6da6\u9a7b\u8db3\u7684\u65f6\u5019\u3002<\/p>\n<p>\u3000\u3000\u4ece\u8d5a\u53d6\u5343\u4ebf\u5229\u6da6\u6216\u8005\u8ba9\u516c\u53f8\u7684\u5e02\u503c\u5b9e\u73b0\u8d28\u7684\u63d0\u5347\u7684\u89d2\u5ea6\uff0c\u9664\u4e86\u7528\u6237\u89c4\u6a21\u7ee7\u7eed\u6269\u5927\u5e26\u52a8 GMV \u548c\u8425\u4e1a\u6536\u5165\u9ad8\u901f\u589e\u957f\u5916\uff0c\u4eac\u4e1c\u9700\u8981\u4e00\u65b9\u9762\u5927\u5e45\u63d0\u5347\u6bdb\u5229\u7387\u6c34\u5e73\uff0c\u53e6\u4e00\u65b9\u9762\u4f7f\u8fd0\u8425\u8d39\u7528\u518d\u4e0b\u964d\u4e00\u4e2a\u5c42\u6b21\u3002\u4f46\u662f\u5728\u4eac\u4e1c\u73b0\u6709\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e24\u65b9\u9762\u663e\u5f97\u90fd\u5f88\u56f0\u96be\u3002<\/p>\n<p>\u3000\u3000\u6211\u4eec\u5148\u6765\u770b\u4e9a\u9a6c\u900a\u7684\u4f8b\u5b50\uff0c\u8fd9\u4e24\u5bb6\u4f01\u4e1a\u5b9e\u5728\u662f\u9887\u4e3a\u76f8\u4f3c\u3002\u4e0b\u56fe\u662f\u4e9a\u9a6c\u900a\u8fd1 10 \u5e74\u7684\u6bdb\u5229\u7387\u53d8\u5316\uff0c\u6211\u4eec\u53ef\u4ee5\u53d1\u73b0\u5728\u8fc7\u53bb\u5f88\u957f\u7684\u65f6\u95f4\u91cc\uff0c\u4e9a\u9a6c\u900a\u7684\u6bdb\u5229\u7387\u6c34\u5e73\u90fd\u8d8b\u4e8e\u7a33\u5b9a\uff0c\u4f46\u662f\u4ece 2011 \u5e74\u5f00\u59cb\u7a33\u6b65\u63d0\u5347\uff0c\u81f3\u4eca\u5df2\u7ecf\u63d0\u5347\u4e86 10 \u591a\u4e2a\u767e\u5206\u70b9\u3002\u8fd9\u80cc\u540e\u7684\u8d21\u732e\u5e76\u4e0d\u6765\u81ea\u4e8e\u7535\u5546\u4e1a\u52a1\uff0c\u800c\u662f\u4e9a\u9a6c\u900a\u7684\u4e91\u8ba1\u7b97\u670d\u52a1 AWS\u3002\u8fd9\u9879\u4e1a\u52a1\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u4e5f\u76f4\u63a5\u63a8\u52a8\u4e9a\u9a6c\u900a\u7684\u7684\u5e02\u503c\u4ece 2008 \u5e74\u5e95\u7684 200 \u591a\u4ebf\u7f8e\u91d1\uff0c8 \u5e74\u591a\u65f6\u95f4\u63d0\u5347\u81f3\u5982\u4eca\u7684 4000 \u591a\u4ebf\u7f8e\u91d1\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307175752875-559654390.png\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\" \/><\/p>\n<p>\u3000\u3000\u4e9a\u9a6c\u900a\u7684\u4f8b\u5b50\u8bc1\u660e\u4e86\u6280\u672f\u7684\u91cd\u8981\u6027\u3002\u52a0\u5927\u6280\u672f\u6295\u5165\uff0c\u5b9e\u73b0\u6280\u672f\u9a71\u52a8\uff0c\u5bf9\u4e8e\u4eac\u4e1c\u6765\u8bf4\u65e0\u7591\u662f\u5f53\u524d\u6700\u91cd\u8981\u7684\u4e00\u4ef6\u4e8b\u3002\u5982\u679c\u6280\u672f\u80fd\u591f\u4ea7\u751f\u5de8\u5927\u7684\u6536\u5165\u8d21\u732e\uff0c\u5982\u679c\u6280\u672f\u80fd\u591f\u63a8\u52a8\u6210\u672c\u548c\u8d39\u7528\u7684\u5927\u5e45\u4e0b\u964d\uff0c\u90a3\u4e48\u4eac\u4e1c\u7684\u5343\u4ebf\u5229\u6da6\u6050\u6015\u4e5f\u5e76\u4e0d\u662f\u68a6\u3002\u4ece\u53e6\u4e00\u4e2a\u89d2\u5ea6\u6765\u8bb2\uff0c\u6280\u672f\u6c34\u5e73\u7684\u9ad8\u4f4e\u4e5f\u662f\u51b3\u5b9a\u4eac\u4e1c\u80fd\u5426\u8dfb\u8eab\u4e00\u6d41\u4e92\u8054\u7f51\u516c\u53f8\u7684\u5173\u952e\u3002<\/p>\n<p>\u3000\u30002016 \u5e74\u5e95\uff0c\u5218\u5f3a\u4e1c\u516c\u5f00\u5bf9\u5916\u5206\u4eab\u4e86\u4eac\u4e1c\u9762\u5411\u7b2c\u4e8c\u4e2a\u5341\u4e8c\u5e74\u7684\u6218\u7565\u89c4\u5212\uff0c\u8868\u793a\u4eac\u4e1c\u5c06\u5168\u9762\u8d70\u5411\u6280\u672f\u5316\uff0c\u5927\u529b\u53d1\u5c55\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u6280\u672f\uff0c\u5c06\u8fc7\u53bb\u5341\u4e8c\u5e74\u4ee5\u4f20\u7edf\u65b9\u5f0f\u6784\u7b51\u7684\u4f18\u52bf\u5168\u9762\u5347\u7ea7\u3002\u6b64\u540e\uff0c\u4eac\u4e1c\u76f8\u7ee7\u6210\u7acb\u4e86\u4e13\u6ce8\u667a\u6167\u7269\u6d41\u7684X\u4e8b\u4e1a\u90e8\u548c\u4e13\u6ce8\u667a\u6167\u4f9b\u5e94\u94fe\u7684Y\u4e8b\u4e1a\u90e8\u3002\u8fd9\u4e9b\u663e\u7136\u90fd\u662f\u52a0\u5f3a\u6280\u672f\u6295\u5165\u7684\u4fe1\u53f7\u3002<\/p>\n<p>\u3000\u3000\u5728\u4eac\u4e1c 2017 \u5e74\u7684\u5f00\u5e74\u5927\u4f1a\u4e0a\uff0c\u5218\u5f3a\u4e1c\u8868\u793a\uff0c\u672a\u6765\u6700\u91cd\u8981\u7684\u4e8b\u53ea\u6709\u4e09\u4ef6\uff1a\u6280\u672f\uff01\u6280\u672f\uff01\u6280\u672f\uff01<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307175752875-574027752.png\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\" \/><\/p>\n<p>\u3000\u3000\u4e4b\u540e\uff0c\u5218\u5f3a\u4e1c\u95ee\u9053\uff1a\u6280\u672f\u65f6\u4ee3\uff0c\u5144\u5f1f\u4eec\u600e\u4e48\u529e\uff1f<\/p>\n<p>\u3000\u3000\u5176\u5b9e\u5f88\u7b80\u5355\uff0c\u5148\u628a\u94b1\u7ed9\u591f\uff0c\u6bd5\u7adf\u4e9a\u9a6c\u900a AWS \u662f\u5efa\u7acb\u5728\u591a\u5e74\u5927\u529b\u6280\u672f\u6295\u5165\u7684\u57fa\u7840\u4e4b\u4e0a\u7684\u3002\u4e9a\u9a6c\u900a\u5386\u5e74\u7684\u6280\u672f\u6295\u5165\u5728\u8425\u6536\u4e2d\u5360\u6bd4\u57fa\u672c\u90fd\u8d85\u8fc7 10%\uff0c\u800c\u4eac\u4e1c\u624d\u67092% \u5de6\u53f3\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307175752922-705010138.png\" alt=\"\u4e8f\u635f\uff0c\u6216\u8bb8\u80fd\u6210\u5c31\u4e00\u4e2a\u66f4\u597d\u7684\u4eac\u4e1c\" 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