![\"\u4e50\u89c6\u7535\u89c6\u5f00\u673a\u5e7f\u544a\u4ef7\u683c\u8ffd\u4e0a\u300a\u65b0\u95fb\u8054\u64ad\u300b\uff0c\u8fd9\u4e2a\u5e02\u573a\u5230\u5e95\u8be5\u600e\u4e48\u73a9\uff1f\"](\"http:\/\/images2015.cnblogs.com\/news\/66372\/201703\/66372-20170307150812594-1263775844.jpg\" "\\"\u4e50\u89c6\u7535\u89c6\u5f00\u673a\u5e7f\u544a\u4ef7\u683c\u8ffd\u4e0a\u300a\u65b0\u95fb\u8054\u64ad\u300b\uff0c\u8fd9\u4e2a\u5e02\u573a\u5230\u5e95\u8be5\u600e\u4e48\u73a9\uff1f")
<\/p>\n<\/p>\n
\u3000\u3000\u6253\u5f00\u4efb\u4f55\u4e00\u53f0\u667a\u80fd\u7535\u89c6\uff0c\u90fd\u4f1a\u6709\u957f\u8fbe 10 \u79d2\u7684\u5f00\u673a\u5e7f\u544a\uff0c\u5e76\u4e14\u4e0d\u80fd\u8df3\u8fc7\uff0c\u4e0d\u80fd\u5feb\u8fdb\uff0c\u751a\u81f3\u8fde\u5173\u673a\u90fd\u4e0d\u80fd\uff0c\u4f60\u5c31\u53ea\u80fd\u770b\u7740 Dior \u9999\u6c34\u7684\u5e7f\u544a\u4e00\u76f4\u5230\u7ed3\u675f……<\/p>\n
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\u3000\u3000\u76ee\u524d\uff0c\u4e50\u89c6 TV \u7684\u5f00\u673a\u5e7f\u544a\u552e\u4ef7\u5c31\u5df2\u8fbe\u5230 180 \u4e07\/\u5929\uff0c\u8fd9\u4e2a\u4ef7\u683c\u5df2\u7ecf\u53ef\u4ee5\u8ddf\u592e\u89c6\u300a\u65b0\u95fb\u8054\u64ad\u300b\u524d\u540e\u7684 10 \u79d2\u5e7f\u544a\u76f8\u5ab2\u7f8e\u3002<\/strong><\/p>\n \u3000\u3000\u800c\u5c31\u5728\u4e0a\u5468\uff0c\u4e50\u89c6\u65b9\u9762\u8fd8\u8868\u793a\uff0c\u5927\u5c4f\u5e7f\u544a\u4ef7\u683c\u8fd8\u5c06\u8fdb\u4e00\u6b65\u63d0\u9ad8\u3002<\/p>\n \u3000\u3000\u5f00\u673a\u5e7f\u544a\u3001\u5185\u5bb9\u8d34\u7247\u5e7f\u544a\u3001\u7cfb\u7edf\u5e7f\u544a……\u672a\u6765\uff0c\u4e00\u6253\u5f00\u667a\u80fd\u7535\u89c6\uff0c\u53ef\u80fd\u54ea\u91cc\u90fd\u662f\u5e7f\u544a\u3002<\/p>\n \u3000\u3000\u5929\u98ce\u8bc1\u5238\u7684\u4e00\u4efd\u7814\u62a5\u663e\u793a\uff0c2016 \u5e74 12 \u6708\u8d77\u5230 2017 \u5e74\u6625\u8282\uff0cOTT\uff08\u4e92\u8054\u7f51\u7535\u89c6\uff09\u5e7f\u544a\u66dd\u5149\u91cf\u589e\u957f\u4e86 337%\uff0c\u9884\u8ba1 2017 \u5e74 OTT \u5e7f\u544a\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe 25 \u4ebf\u3002<\/p>\n \u3000\u3000\u4e0e\u5343\u4ebf\u7ea7\u522b\u7684\u4f20\u7edf\u536b\u89c6\u5e7f\u544a\u76f8\u6bd4\uff0c\u5c3d\u7ba1 OTT\uff08\u4e92\u8054\u7f51\u7535\u89c6\uff09\u5e7f\u544a\u8fd8\u50cf\u86cb\u7cd5\u4e0a\u7684\u6a31\u6843\u4e00\u6837\uff0c\u4f46\u6309\u7167\u76ee\u524d 90% \u4ee5\u4e0a\u7684\u589e\u957f\u901f\u5ea6\uff0c\u8fd9\u4e2a\u5e02\u573a\u672a\u6765 3 \u5e74\u6709\u671b\u7a81\u7834\u767e\u4ebf\u5143\u7684\u4ef7\u503c\u3002<\/p>\n \u3000\u3000\u4e0a\u6d77\u4e00\u5bb6 OTT \u5e7f\u544a\u4ee3\u7406\u516c\u53f8\u544a\u8bc9\u5a31\u4e50\u8d44\u672c\u8bba\uff0c<\/p>\n 2017 \u5e74\u524d\u4e24\u4e2a\u6708\u5728 OTT \u4e0a\u7684\u5e7f\u544a\u9500\u552e\u989d\uff0c\u53ef\u80fd\u76f8\u5f53\u4e8e 2016 \u5e74\u5168\u5e74\u7684\u91d1\u989d\uff0c“\u4e0b\u4e2a\u6708\uff0c\u6709\u4e00\u5bb6 OTT \u5f00\u673a\u5e7f\u544a\u7684\u62db\u6807\u4f1a\uff0c\u6709 15 \u5bb6\u516c\u53f8\u90fd\u53bb\u7ade\u6807”\u3002<\/p>\n<\/blockquote>\n \u3000\u3000\u4e1a\u5185\u4eba\u58eb\u9884\u8ba1\uff0c\u4eca\u5e74\uff0cOTT \u5e7f\u544a\u4ee3\u7406\u5546\u7684\u6570\u91cf\u5f88\u53ef\u80fd\u4ece\u53bb\u5e74\u7684\u5341\u51e0\u5bb6\u731b\u589e\u5230 50 \u5bb6\u4ee5\u4e0a\u3002<\/p>\n \u3000\u3000\u800c\u4e14\uff0c\u667a\u80fd\u7535\u89c6\u65e9\u5df2\u6084\u6084\u6536\u96c6\u4e86\u6bcf\u4f4d\u7528\u6237\u7684\u6536\u89c6\u4e60\u60ef\uff0c\u76ee\u524d\u5df2\u7ecf\u53ef\u4ee5\u9488\u5bf9\u4e0d\u540c\u7684\u7528\u6237\u7cbe\u51c6\u6295\u653e\uff0c\u5982\u679c\u4f60\u5e38\u5e38\u6536\u770b\u7535\u89c6\u5267\u300a\u4e09\u751f\u4e09\u4e16\u300b\uff0c\u7cfb\u7edf\u53ef\u80fd\u4f1a\u81ea\u52a8\u7ed9\u4f60\u63a8\u9001\u6768\u5e42\u4ee3\u8a00\u7684\u5e7f\u544a\u3002<\/p>\n \u3000\u3000“OTT \u5e7f\u544a\u6027\u4ef7\u6bd4\u5f88\u9ad8\uff0c\u8fd9\u4e2a\u5e02\u573a\u7684\u4ef7\u503c\u88ab\u660e\u663e\u4f4e\u4f30\u4e86\u3002”\u5728\u8fd1\u671f\u7684\u4e00\u6b21\u6295\u8d44\u8005\u4ea4\u6d41\u6d3b\u52a8\u4e2d\uff0c\u4e0a\u5e02\u516c\u53f8\u84dd\u8272\u5149\u6807\u5c31\u66fe\u91cd\u70b9\u8c08\u5230\u4ed6\u4eec\u5728 OTT \u9886\u57df\u7684\u5feb\u901f\u5e03\u5c40\uff0c“\u8fd9\u662f\u4e00\u4e2a\u9ad8\u901f\u589e\u957f\u7684\u5e02\u573a\uff01”<\/p>\n \u3000\u3000OTT \u5f00\u673a\u5e7f\u544a\u90fd\u600e\u4e48\u73a9\uff1f<\/strong><\/p>\n \u3000\u3000\u6211\u4eec\u8fd8\u662f\u4ece\u4ef7\u683c\u8bf4\u8d77\u3002<\/p>\n \u3000\u3000\u4e50\u89c6 TV \u5b98\u65b9\u7ed9\u5a31\u4e50\u8d44\u672c\u8bba\u7684\u56de\u590d\u79f0\uff0c<\/p>\n \u4e50\u89c6\u5927\u5c4f\u73b0\u9636\u6bb5\u5f00\u673a\u5168\u5929\u8d39\u7528\u662f 180 \u4e07\/\u5929\uff0c\u5982\u679c\u4e00\u53f0\u673a\u5668\u4e00\u5929\u5f00\u673a 4 \u6b21\uff0c\u8fd8\u4f1a\u770b\u5230 4 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\u5e7f\u544a\u91c7\u7528\u7684\u662f CPM \u8ba1\u8d39\uff0c\u5373\u6bcf\u5343\u6b21\u5c55\u793a\u7684\u4ef7\u683c\u5728 20 \u5143\u5230 60 \u5143\u4e0d\u7b49\u3002\u6574\u4f53\u800c\u8a00\uff0c\u4ef7\u683c\u8981\u4f4e\u4e8e\u7535\u89c6\u5e7f\u544a\uff0c\u9ad8\u4e8e PC \u7aef\u7684\u4e92\u8054\u7f51\u5e7f\u544a\u3002<\/p>\n \u3000\u3000\u4e0e\u4f20\u7edf\u7535\u89c6\u4e0d\u540c\u7684\u662f\uff0cOTT \u7684\u5f00\u673a\u5e7f\u544a\u5177\u6709\u53ef\u66f4\u6362\u53ef\u5347\u7ea7\u7684\u7279\u6027\uff0c\u8fd9\u610f\u5473\u7740\u5b83\u4e0d\u5177\u6709\u552f\u4e00\u6027\u3002<\/p>\n \u3000\u3000\u4e3e\u4e2a\u4f8b\u5b50\u6765\u8bf4\uff0c\u6d77\u4fe1\u7535\u89c6\u672c\u6708\u751f\u4ea7\u7684\u4e00\u6279 43 \u5bf8\u7535\u89c6\u673a\u5f00\u673a\u5e7f\u544a\u53ef\u4ee5\u5356\u7ed9\u8499\u725b\u4e00\u4e2a\u6708\uff0c\u800c 65 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\u3000\u3000\u7531\u4e8e\u5f00\u673a\u5e7f\u544a\u53d7\u5236\u4e8e\u7ec8\u7aef\u91cf\uff0c\u65e5\u5747\u5e7f\u544a\u5bb9\u91cf\u6709\u9650\uff0c\u5f88\u5feb\u5c31\u4f1a\u89e6\u8fbe\u5929\u82b1\u677f\u3002<\/p>\n \u3000\u3000\u4e1a\u5185\u8ba4\u4e3a\uff0c\u5f00\u673a\u5e7f\u544a\u662f\u4e00\u5757\u7a00\u7f3a\u8d44\u6e90\uff0c\u5f00\u673a\u5e7f\u544a\u7684\u5f00\u53d1\u7a7a\u95f4\u5df2\u7ecf\u6240\u5269\u4e0d\u591a\u3002\u800c\u53ea\u80fd\u4e00\u4f53\u673a\u7535\u89c6\u7684\u73a9\u6cd5\u66f4\u591a\u6837\u5316\uff0c\u5e7f\u544a\u904d\u5e03\u5728\u6bcf\u4e00\u4e2a\u53ef\u4ee5\u51fa\u73b0\u5e7f\u544a\u7684\u5730\u65b9\u3002<\/p>\n \u3000\u3000\u800c\u8fd9\u6070\u6070\u662f\u4e50\u89c6\u3001\u5c0f\u7c73\u3001\u5fae\u9cb8\u7b49\u4e92\u8054\u7f51\u7535\u89c6\u5382\u5546\u7cbe\u5fc3\u8c0b\u5212\u7684\u5546\u4e1a\u84dd\u6d77\u3002<\/p>\n \u3000\u3000\u8d34\u7247\u5e7f\u544a\u624d\u662f\u66f4\u5927\u7684\u84dd\u6d77<\/strong><\/p>\n \u3000\u3000“\u89c2\u661f”\uff0c\u8fd9\u662f\u4e50\u89c6 TV \u5728 2016 \u5e74\u4e0a\u7ebf\u7684\u6570\u636e\u5206\u6790\u4e0e\u5e7f\u544a\u6295\u653e\u7cfb\u7edf\u3002<\/p>\n \u3000\u3000\u6bd4\u5982\u7528\u6237\u5728\u665a\u4e0a 8 \u70b9\u6253\u5f00\u4e00\u573a\u7403\u8d5b\u89c2\u770b\u7684\u65f6\u5019\uff0c\u7cfb\u7edf\u5c31\u4f1a\u81ea\u52a8\u63a8\u9001\u4e00\u6761\u5c0f\u9f99\u867e\u5564\u9152\u5957\u9910\u7684\u4f18\u60e0\u4fe1\u606f\u5728\u7535\u89c6\u5c4f\u5e55\u4e0a\u3002\u5728\u6d4b\u8bd5\u4e2d\uff0c\u8fd9\u6761\u4fe1\u606f\u7684\u6253\u5f00\u7387\u662f 15.3%\uff0c\u800c\u7528\u6237\u6253\u5f00\u6e38\u620f\u5e94\u7528\u65f6\u63a8\u9001\u7684\u6e38\u620f\u624b\u67c4\u4f18\u60e0\u6d88\u606f\u7684\u6253\u5f00\u7387\u5219\u9ad8\u8fbe 38.8%\u3002<\/p>\n \u3000\u3000\u8fd9\u4e5f\u610f\u5473\u7740\uff0c\u4e92\u8054\u7f51\u7535\u89c6\u7684\u8fd0\u8425\u5546\u5df2\u7ecf\u5f00\u59cb\u9488\u5bf9\u4e0d\u540c\u7528\u6237\uff0c\u6295\u653e\u4e0d\u540c\u7684\u5e7f\u544a\uff0c\u8fd9\u79cd\u7c7b\u4f3c\u4e8e“\u4eca\u65e5\u5934\u6761”\u7684\u5e7f\u544a\u63a8\u8350\u6a21\u5f0f\uff0c\u4e0d\u4ec5\u66f4\u52a0\u7cbe\u51c6\uff0c\u800c\u4e14\u8ba9\u5e7f\u544a\u6295\u653e\u7684\u5bb9\u91cf\u5927\u5e45\u589e\u957f\u3002<\/p>\n \u3000\u3000\u4e0d\u4ec5\u5982\u6b64\uff0c\u8d34\u7247\u5e7f\u544a\u3001\u54c1\u724c\u4e13\u533a\u3001\u5173\u673a\u5e7f\u544a\u3001\u684c\u9762\u63a8\u8350\u3001\u4e92\u52a8\u5e7f\u544a\u3001\u7535\u89c6\u7535\u5546\u7b49\u65b0\u9896\u7684\u5e7f\u544a\u690d\u5165\u5f62\u5f0f\u5e94\u8fd0\u800c\u751f\u3002<\/strong><\/p>\n \u3000\u3000\u8d34\u7247\u5e7f\u544a\uff0c\u8fd8\u5206\u4e3a\u524d\u8d34\u7247\u3001\u6682\u505c\u8d34\u7247\u3001\u540e\u8d34\u7247\u7b49\u65b9\u5f0f\uff0c\u4e3b\u8981\u7531\u4f18\u9177\u3001\u7231\u5947\u827a\u8fd9\u6837\u7684\u5185\u5bb9\u65b9\u63d0\u4f9b\uff0c\u540e\u671f\u8ddf OTT \u724c\u7167\u65b9\u4ee5\u53ca\u786c\u4ef6\u5382\u5546\u5206\u6210\u3002<\/p>\n \u3000\u3000\u4ece\u884c\u4e1a\u89d2\u5ea6\u770b\uff0c\u76ee\u524d\u8d34\u7247\u5e7f\u544a\u5e93\u5b58\u91cf\u975e\u5e38\u5e9e\u5927\uff0c\u4e3b\u529b\u7ade\u4e89\u8005\u4ecd\u662f\u4e3b\u6d41\u7684\u89c6\u9891\u7f51\u7ad9\uff0c\u5982\u7231\u5947\u827a\uff0c\u4f01\u9e45 TV\uff0c\u4f18\u9177\uff0c\u4e50\u89c6\u7b49\u3002\u5404\u5bb6\u89c6\u9891\u7f51\u7ad9\u4e00\u822c\u91c7\u53d6\u591a\u5c4f\u6563\u6295 +OTT \u7aef\u5b9a\u5411\u6295\u653e\u7684\u7ecf\u8425\u6a21\u5f0f\u63a8\u52a8 OTT \u8d34\u7247\u5e7f\u544a\u53d1\u5c55\u7ade\u4e89\u3002\u4e1a\u5185\u4eba\u58eb\u8ba4\u4e3a\uff0c\u672a\u6765 OTT \u6574\u4e2a\u684c\u9762\u7684\u5206\u53d1\u3001\u5bfc\u6d41\u548c\u5185\u5bb9\u690d\u5165\u5c06\u4f1a\u66f4\u6709\u4ef7\u503c\uff0c\u8d34\u7247\u5e7f\u544a\u6b63\u8fce\u6765\u4e00\u4e2a\u5feb\u901f\u7684\u6d41\u91cf\u53d8\u73b0\u671f\u3002<\/p>\n \u3000\u3000\u7231\u5947\u827a\u7b49\u5185\u5bb9\u6e20\u9053\u65b9\u4e3a\u4e86\u4e89\u53d6\u66f4\u591a\u7684\u667a\u80fd\u7535\u89c6\u8d34\u7247\u5e7f\u544a\uff0c\u8981\u4e0e\u5404\u5bb6\u7535\u89c6\u673a\u5382\u5546\u8fdb\u884c\u8c08\u5224\uff0c\u4e00\u822c\u800c\u8a00\uff0c\u4ed6\u4eec\u4f1a\u7ed9\u5230\u7ec8\u7aef\u5546\u4e00\u4e9b\u4f18\u60e0\u6761\u4ef6\uff0c\u6e38\u8bf4\u6574\u673a\u5382\u5546\u7528\u4ed6\u4eec\u7684\u5185\u5bb9\u3002<\/p>\n \u3000\u3000\u4e1a\u5185\u4eba\u58eb\u900f\u9732\uff1a“\u57fa\u672c\u4e0a\u90fd\u662f\u901a\u8fc7\u5229\u76ca\u6346\u7ed1\u65b9\u5f0f\uff0c\u7231\u5947\u827a\u7b49\u5185\u5bb9\u6e20\u9053\u65b9\u4f1a\u8ddf\u7ec8\u7aef\u5382\u5546\u8bf4\uff0c\u4f60\u7528\u6211\u7684\u7cfb\u7edf\u548c\u5185\u5bb9\uff0c\u6211\u4e00\u53f0\u7ed9\u4f60\u8865\u8d34\u591a\u5c11\u94b1\u3002”<\/p>\n \u3000\u3000\u8fd9\u65f6\u5019\uff0c\u5185\u5bb9\u6e20\u9053\u5b9e\u9645\u4e0a\u8981\u7ed9\u51fa\u4e24\u90e8\u5206\u5206\u8d26\uff0c\u4e00\u90e8\u5206\u7ed9\u7ec8\u7aef\u5382\u5546\uff0c\u6bd4\u5982\u4f1a\u5458\u6536\u5165\u548c\u5e7f\u544a\u6536\u5165\u90fd\u4f1a\u6709\u5206\u6210\u51fa\u6765\uff1b\u53e6\u5916\uff0c\u5185\u5bb9\u65b9\u4e5f\u4f1a\u7ed9\u5230\u724c\u7167\u65b9\u4e00\u5b9a\u7684\u5206\u6210\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u884c\u5f53\u5185\u7684 VIP \u7684\u4f1a\u5458\u6536\u5165\u5206\u6210\u5728 15%-25% \u4e4b\u95f4\u5206\u7ed9\u6574\u673a\u5382\uff1b\u7136\u540e\u5e7f\u544a\u7684\u5206\u6210\u5728 10%-15% \u4e4b\u95f4\u3002<\/p>\n \u3000\u30002017 \u5e74\u6210\u4e3a OTT \u5e7f\u544a\u7206\u53d1\u4e34\u754c\u70b9\uff0c\u4f46\u4f9d\u7136\u6709\u74f6\u9888<\/strong><\/p>\n \u3000\u3000\u4e1a\u5185\u666e\u904d\u9884\u8ba1\uff0c2017 \u5e74\u667a\u80fd\u7535\u89c6\u5e02\u573a\u5c06\u8fce\u6765\u7206\u53d1\u4e34\u754c\u70b9\u3002<\/p>\n \u3000\u3000\u76ee\u524d\uff0cOTT \u5e7f\u544a\u589e\u957f\u7387\u6574\u4f53\u4e00\u7ebf\u57ce\u5e02\u8981\u6bd4\u4e8c\u4e09\u7ebf\u57ce\u5e02\u60c5\u51b5\u597d\uff0c\u4e3b\u8981\u539f\u56e0\u6765\u81ea\u667a\u80fd\u7535\u89c6\u8f83\u9ad8\u7684\u6e17\u900f\u7387\u3002\u5f53\u4e0b\u7684 OTT \u884c\u4e1a\uff0c\u4ecd\u5904\u4e8e\u5e02\u573a\u6559\u80b2\u7684\u9636\u6bb5\uff0c\u540e\u671f\u7684\u589e\u957f\u901f\u5ea6\u4f1a\u66f4\u5feb\uff0c\u672a\u6765 4 \u5e74 OTT \u5bb6\u5ead\u8986\u76d6\u7387\u5c06\u80fd\u8fbe\u5230 40% \u4ee5\u4e0a\uff08\u667a\u80fd\u624b\u673a\u4eba\u53e3\u8986\u76d6\u7387 43%\uff09\u3002<\/p>\n \u3000\u3000\u5929\u98ce\u8bc1\u5238\u7684\u7814\u62a5\u663e\u793a\uff0c<\/p>\n 2016 \u5e74\u6bcf\u5356\u51fa 10 \u53f0\u7535\u89c6\u4e2d\uff0c\u5c31\u6709 9 \u53f0\u662f\u667a\u80fd\u7535\u89c6\u3002\u4ee5\u6d77\u4fe1\u4e3a\u4f8b\uff0c\u76ee\u524d\u5df2\u7ecf 100% \u662f\u4e92\u8054\u7f51\u7535\u89c6\uff0c\u4e0d\u518d\u8fdb\u884c\u4f20\u7edf\u7535\u89c6\u94fa\u8d27\u3002\u800c\u4e14\uff0c\u4f20\u7edf\u7535\u89c6\u6d41\u91cf\u660e\u663e\u5411\u667a\u80fd\u7535\u89c6\u503e\u659c\uff0c\u667a\u80fd\u7535\u89c6\u7684\u5f00\u673a\u65f6\u95f4\u6bd4\u4f20\u7edf\u7535\u89c6\uff084.18 \u4e2a\u5c0f\u65f6\u6bcf\u5929\uff09\u66f4\u957f\uff0c\u8fbe 6.01 \u5c0f\u65f6\u6bcf\u5929\u3002<\/p>\n<\/blockquote>\n \u3000\u3000\u5404\u5bb6\u7814\u7a76\u673a\u6784\u4e00\u81f4\u9884\u6d4b\uff0cOTT \u7aef\u5e7f\u544a\u7a81\u7834\u7206\u53d1\u4e34\u754c\u503c\u7684\u65f6\u95f4\u4f1a\u5728 2017 \u5e74\uff0c\u4e3b\u8981\u57fa\u4e8e\u4ee5\u4e0b\u51e0\u4e2a\u539f\u56e0\u3002<\/p>\n \u3000\u3000\u4e00\u662f\u5e7f\u544a\u4e3b\u5bf9 OTT \u7aef\u4ef7\u503c\u7684\u8ba4\u53ef\u5230\u8fbe\u4e00\u5b9a\u9636\u6bb5\u3002<\/strong>\u5267\u661f\u4f20\u5a92\u89c2\u5bdf\u5230\u4e00\u4e2a\u73b0\u8c61\uff0c2016 \u5e74\u4e00\u4e9b\u4f53\u91cf\u76f8\u5bf9\u6bd4\u8f83\u5c0f\u7684\u5e7f\u544a\u4e3b\u4e3b\u52a8\u8bd5\u6c34\u6295\u653e OTT \u5e7f\u544a\uff0c\u8fd8\u6709\u4e00\u90e8\u5206\u54c1\u724c\u5728 OTV \u4e2d\u9009\u62e9\u591a\u5c4f\u6563\u6295\u6a21\u5f0f\uff0c\u6709\u4e00\u90e8\u5206\u6d41\u91cf\u5206\u6d41\u5230\u4e86 OTT \u7aef\uff0c\u76f8\u5f53\u4e8e\u8fd9\u90e8\u5206\u54c1\u724c“\u88ab”\u6295\u653e\u4e86 OTT \u5e7f\u544a\u3002<\/p>\n \u3000\u3000\u4f46 2017 \u5e74\u5f00\u5e74\u4ee5\u6765\uff0c\u5927\u91cf\u672c\u571f\u5ba2\u6237\u5f00\u59cb\u5927\u89c4\u6a21\u8e0a\u8dc3\u5c1d\u8bd5\u6295\u653e OTT \u5e7f\u544a\uff0c\u5e76\u5c06\u5176\u4f5c\u4e3a\u6574\u5408\u8425\u9500\u4e2d\u7684\u91cd\u8981\u90e8\u5206\uff0c\u751a\u81f3\u6709\u4e9b\u5e7f\u544a\u5ba2\u6237\u5168\u9762\u524a\u51cf\u7535\u89c6\u9884\u7b97\u8f6c\u5411 OTT \u7aef\u3002\u50cf\u552f\u54c1\u4f1a\u8fd9\u6837\u7684\u7535\u5546\uff0c2017 \u5e74\u5728 OTT \u7aef\u7684\u5e7f\u544a\u9884\u7b97\u53ef\u8fbe\u5230\u51e0\u5343\u4e07\u3002<\/p>\n \u3000\u3000\u4e8c\u662f\u6d41\u91cf\u6bd4\u4f8b\u8fbe\u5230\u4e86\u4e00\u5b9a\u9636\u6bb5\u3002<\/strong>\u76ee\u524d\u5927\u90e8\u5206\u89c6\u9891\u7c7b OTT \u5a92\u4f53\u53cd\u9988\uff0cOTT \u7aef\u6d41\u91cf\u5df2\u7ecf\u5360\u636e\u5168\u5e73\u53f0\u6d41\u91cf 10-15%\uff0c\u5e76\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u3002\u6709\u673a\u6784\u9884\u6d4b\uff0c2019 \u5e74\uff0cOTT \u7aef\u6d41\u91cf\u5c06\u5360\u89c6\u9891\u7f51\u7ad9\u6d41\u91cf\u8d85\u8fc7 30%\uff0c\u6210\u4e3a\u89c6\u9891\u7f51\u7ad9\u6700\u91cd\u8981\u7684\u6d41\u91cf\u5165\u53e3\u4e4b\u4e00\u3002<\/p>\n \u3000\u3000\u4f46\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u667a\u80fd\u7535\u89c6\u9ad8\u8fbe 90% \u7684\u9500\u552e\u6e17\u900f\u7387\uff0c\u5e76\u6ca1\u6709\u6362\u6765\u5728\u5e7f\u544a\u4e0a\u76f8\u5e94\u7684\u6536\u5165\u3002<\/p>\n \u3000\u3000\u4e1a\u5185\u4eba\u58eb\u8ba4\u4e3a\uff0c\u667a\u80fd\u7535\u89c6\u666e\u53ca\u5ea6\u548c\u5f00\u673a\u7387\u5728\u4e00\u7ebf\u57ce\u5e02\u6bd4\u8f83\u9ad8\uff0c\u4f46\u662f\u4e8c\u4e09\u7ebf\u57ce\u5e02\u7684\u667a\u80fd\u7535\u89c6\u70b9\u64ad\u7528\u6237\u4f9d\u7136\u6570\u91cf\u4e0d\u591a\uff0c\u5e7f\u544a\u7684\u89e6\u8fbe\u7387\u4f1a\u4f4e\u4e00\u4e9b\u3002<\/p>\n \u3000\u3000\u4e0a\u8ff0 OTT \u8425\u9500\u516c\u53f8\u8ba4\u4e3a\uff0c\u5373\u4fbf\u662f\u4e8c\u4e09\u7ebf\u57ce\u5e02\uff0cOTT \u5e7f\u544a\u4e3b\u4e5f\u8fd8\u662f\u6bd4\u8f83\u60f3\u6295\u7684\uff0c\u4f46\u662f\u7531\u4e8e\u786c\u4ef6\u5382\u724c\u54c1\u724c\u6bd4\u8f83\u591a\uff0c\u9664\u4e86\u4f20\u7edf\u516d\u5927\u4ee5\u5916\uff0c\u8fd8\u6709\u4e50\u89c6\u3001\u5c0f\u7c73\u3001\u66b4\u98ce TV\u3001\u5fae\u9cb8\u7535\u89c6\u7b49\u5341\u51e0\u4e2a\u54c1\u724c\uff0c\u53d7\u5236\u4e8e\u786c\u4ef6\u5382\u5546\u7684\u8fd0\u8425\u80fd\u529b\uff0c\u539f\u672c\u6bd4\u8f83\u96c6\u4e2d\u7684\u5e02\u573a\u53d8\u5f97\u6bd4\u8f83\u6df7\u4e71\u3002<\/p>\n \u3000\u3000\u76f8\u5f53\u4e8e\u5728\u4f20\u7edf\u536b\u89c6\u4e0a\u94fa\u5e7f\u544a\uff0c\u53ea\u8981\u8ddf\u4e00\u5bb6\u536b\u89c6\u8c08\u5c31\u53ef\u4ee5\u8986\u76d6\u4e00\u4e2a\u7701\uff0c\u4f46\u5728\u505a OTT \u5e7f\u544a\uff0c\u4e0d\u7ba1\u662f\u5e7f\u544a\u4e3b\uff0c\u8fd8\u662f\u5e7f\u544a\u4ee3\u7406\u5546\uff0c\u8981\u8986\u76d6\u4e00\u4e2a\u7701\u7684\u533a\u57df\uff0c\u53ef\u80fd\u8981\u8ddf\u7701\u5185\u5341\u51e0\u5bb6\u5382\u5546\u5168\u90fd\u8c08\u4e00\u904d\u624d\u884c\uff0c\u800c\u4e14\u6bcf\u5bb6\u7684\u5e7f\u544a\u4ef7\u683c\u3001\u65f6\u95f4\u7b49\u7b49\u5177\u4f53\u5408\u540c\u6761\u6b3e\u90fd\u4e0d\u4e00\u6837\u3002<\/p>\n \u3000\u3000\u53e6\u4e00\u65b9\u9762\uff0c\u5e7f\u544a\u592a\u591a\u6781\u5176\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u4e0d\u662f\u6240\u6709\u7684\u7535\u89c6\u673a\u5382\u5546\u90fd\u613f\u610f\u589e\u52a0\u5e7f\u544a\u3002\u5c0f\u7c73\u7535\u89c6\u5728\u7c73\u7c89\u6295\u8bc9\u5e7f\u544a\u592a\u591a\u4e4b\u540e\uff0c\u5df2\u7ecf\u524a\u51cf\u4e86\u90e8\u5206\u5e7f\u544a\u3002<\/p>\n 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