{"id":16511,"date":"2017-03-03T09:18:30","date_gmt":"2017-03-03T01:18:30","guid":{"rendered":"http:\/\/ityet.com\/?p=16511"},"modified":"2017-03-03T09:18:30","modified_gmt":"2017-03-03T01:18:30","slug":"snap%e7%9a%84%e8%82%a1%e5%b8%82%e9%ab%98%e4%bc%b0%e5%80%bc%e5%8f%aa%e8%83%bd%e5%ad%98%e5%9c%a824%e5%b0%8f%e6%97%b6%ef%bc%9f%e8%bf%99%e5%b9%b6%e4%b8%8d%e6%98%af%e7%8e%a9%e7%ac%91","status":"publish","type":"post","link":"https:\/\/itmax.cn\/?p=16511","title":{"rendered":"Snap\u7684\u80a1\u5e02\u9ad8\u4f30\u503c\u53ea\u80fd\u5b58\u5728\u201c24\u5c0f\u65f6\u201d\uff1f\u8fd9\u5e76\u4e0d\u662f\u73a9\u7b11"},"content":{"rendered":"

\"Snap\u7684\u80a1\u5e02\u9ad8\u4f30\u503c\u53ea\u80fd\u5b58\u5728\u201c24\u5c0f\u65f6\u201d\uff1f\u8fd9\u5e76\u4e0d\u662f\u73a9\u7b11\"<\/p>\n

\u3000\u3000\u6587\/\u7eaa\u632f\u5b87<\/p>\n

\u3000\u3000\u6628\u591c\u7ebd\u4ea4\u6240\u4ea4\u6613\u5927\u5385\u91cc\u7684\u70ed\u70c8\u6c1b\u56f4\u4f3c\u4e4e\u5df2\u7ecf\u8bb8\u4e45\u672a\u89c1\uff0c\u6574\u4e2a\u4ea4\u6613\u6240\u5185\u90e8\u5e03\u6ee1\u4e86 Snap \u660e\u9ec4\u8272\u7684\u6807\u5fd7\uff0c\u7ed9\u5e74\u8fc8\u7684\u7ebd\u4ea4\u6240\u589e\u6dfb\u4e86\u4e0d\u5c11\u5e74\u8f7b\u6d3b\u529b\uff0c\u4e0a\u4e00\u6b21\u8fd9\u6837\u7684\u70ed\u95f9\u573a\u666f\u8fd8\u8981\u8ffd\u6eaf\u5230 2014 \u5e74\u4e2d\u56fd\u7535\u5546\u5de8\u5934\u963f\u91cc\u5df4\u5df4\u7684\u4e0a\u5e02\uff0c\u4f46\u4e0e\u963f\u91cc\u5df4\u5df4\u4e00\u6837\uff0cSnap \u662f\u534e\u5c14\u8857\u8bd5\u56fe\u641e\u61c2\u7684\u53e6\u4e00\u5bb6\u79d1\u6280\u516c\u53f8\uff0c\u4f46\u9057\u61be\u7684\u662f\uff0cSnap \u4f3c\u4e4e\u6bd4\u963f\u91cc\u5df4\u5df4\u66f4\u52a0\u96be\u61c2\u3002<\/p>\n

\u3000\u3000“\u6d3b\u5728\u5f53\u4e0b”\u662f\u5373\u65f6\u793e\u4ea4\u5e94\u7528 Snapchat \u7684\u4ea7\u54c1\u8bbe\u8ba1\u548c\u529f\u80fd\u6240\u4f20\u8fbe\u7684\u7406\u5ff5\uff0c\u8be5\u5e94\u7528\u7684\u6bcd\u516c\u53f8 Snap 2 \u65e5\u5728\u7ebd\u4ea4\u6240\u7684\u4e0a\u5e02\u8868\u73b0\uff0c\u4f3c\u4e4e\u4e5f\u8be0\u91ca\u4e86\u76f8\u540c\u7684\u7406\u5ff5\u3002<\/p>\n

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\u3000\u3000“\u9605\u540e\u5373\u711a”\u7684\u6982\u5ff5\u5982\u6b64\u6df1\u5165\u4eba\u5fc3\uff0c\u4ee5\u81f3\u4e8e\u7ebd\u4ea4\u6240\u7684\u4e00\u4f4d\u4ea4\u6613\u5458\u5f00\u73a9\u7b11\u8bf4\uff0cSnap \u7684\u80a1\u7968\u662f\u4e0d\u662f\u53ea\u4f1a\u5b58\u5728 24 \u5c0f\u65f6\uff1f<\/p>\n

\u3000\u3000\u4f5c\u4e3a\u4eca\u5e74\u751a\u81f3\u6700\u8fd1\u51e0\u5e74\u6765\u6700\u53d7\u77a9\u76ee\u7684\u4e00\u573a\u79d1\u6280\u516c\u53f8\u4e0a\u5e02\uff0cSnap \u5374\u5ef6\u7eed\u4e86\u4e00\u8d2f\u7684\u4f4e\u8c03\u98ce\u683c\uff0c\u5176\u521b\u59cb\u4eba\u53ca\u9ad8\u7ba1\u5728\u5f53\u5929\u5e76\u6ca1\u6709\u63a5\u53d7\u4efb\u4f55\u5a92\u4f53\u91c7\u8bbf\uff0c\u5728 Snap \u80a1\u7968\u5f00\u59cb\u4ea4\u6613\u7684\u90a3\u4e00\u523b\uff0c\u4e24\u4f4d\u4e0d\u5230 30 \u5c81\u7684\u521b\u59cb\u4eba\u7684\u8eab\u5bb6\u5747\u5df2\u7a81\u7834 30 \u4ebf\u7f8e\u5143\u3002<\/p>\n

\u3000\u3000\u5728\u5e74\u8f7b\u4eba\u7fa4\u4e2d\u9887\u53d7\u6b22\u8fce\u7684 Snap\uff0c\u4e3b\u6253“\u9605\u540e\u5373\u711a”\u7684\u6982\u5ff5\uff0c\u5728\u8fd9\u4e2a\u77ac\u606f\u4e07\u53d8\u7684\u65f6\u4ee3\u91cc\uff0c\u901a\u8fc7 Snap \u8bb0\u5f55\u7684\u4efb\u4f55\u5f71\u50cf\u53ea\u5b58\u5728\u4e8e\u5f53\u4e0b\uff0c\u4e0e\u5e74\u8f7b\u4eba\u6d3b\u5728\u5f53\u4e0b\u7684\u7406\u5ff5\u5b8c\u7f8e\u5951\u5408\u3002\u5c3d\u7ba1“\u5206\u4eab”\u662f Snap \u7528\u6237\u6700\u81ea\u7136\u4f7f\u7528\u7684\u529f\u80fd\uff0c\u4f46 Snap \u5374\u5f3a\u8c03\u81ea\u5df1\u662f\u4e00\u5bb6“\u76f8\u673a”\u516c\u53f8\uff0c\u4e0e\u624b\u673a\u5e94\u7528\u5171\u540c\u63a8\u5411\u5e02\u573a\u7684\uff0c\u8fd8\u6709\u88ab\u79f0\u4e3a Spectacle \u7684\u7ed3\u5408\u4e86\u76f8\u673a\u7684\u72ec\u7279\u773c\u955c\u8bbe\u5907\uff0c\u6709\u6d88\u606f\u79f0\uff0cSnap \u8fd8\u5728\u5c1d\u8bd5 360 \u5ea6\u6444\u50cf\u5934\u548c\u81ea\u62cd\u65e0\u4eba\u673a\u7684\u7814\u53d1\u3002<\/p>\n

\u3000\u3000\u6210\u7acb 5 \u5e74\u7684 Snap \u76ee\u524d\u5728\u5168\u7403\u62e5\u6709\u7ea6 1.6 \u4ebf\u65e5\u6d3b\u8dc3\u7528\u6237\uff0c\u8fd9\u4e9b\u5e74\u8f7b\u7528\u6237\u4e3a Snap \u5438\u5f15\u6765\u4e86\u5927\u91cf\u5e7f\u544a\u4e3b\u7684\u5173\u6ce8\u3002\u53bb\u5e74\u4e00\u5e74\uff0cSnap \u6536\u83b7\u4e86\u8d85\u8fc7 4 \u4ebf\u7f8e\u5143\u7684\u6536\u5165\uff0c\u8f83\u524d\u4e00\u5e74\u589e\u957f\u8fd1 6 \u500d\u3002<\/p>\n

\u3000\u3000\u4f46\u8fd9\u5bb6\u516c\u53f8\u70e7\u94b1\u7684\u901f\u5ea6\u66f4\u5feb\uff0c2016 \u5e74\u7684\u51c0\u4e8f\u635f\u8d85\u8fc7 5 \u4ebf\u7f8e\u5143\uff0cSnap \u5728\u4e0a\u5e02\u7533\u8bf7\u6587\u4ef6\u4e2d\u751a\u81f3\u8b66\u544a\u79f0\u6216\u8bb8“\u6c38\u8fdc\u8fbe\u4e0d\u5230\u6216\u4fdd\u6301\u76c8\u5229\u6c34\u5e73”\u3002“\u76c8\u5229”\u662f\u6700\u5bb9\u6613\u89e6\u53ca\u534e\u5c14\u8857\u654f\u611f\u795e\u7ecf\u7684\u6307\u6807\uff0c\u8fd9\u4e5f\u8db3\u4ee5\u8ba9\u8bb8\u591a\u5373\u4fbf\u770b\u4e0d\u61c2 Snap \u7684\u82b1\u54e8\u529f\u80fd\uff0c\u4e5f\u4e0d\u59a8\u788d\u6839\u636e\u6570\u5b57\u505a\u51fa\u5224\u65ad\u7684\u534e\u5c14\u8857\u94f6\u884c\u5bb6\u4eec\u7ed9\u51fa\u770b\u7a7a\u7684\u7406\u7531\u3002<\/p>\n

\u3000\u3000Fidelity Investments \u4e00\u4f4d\u8ddf\u8e2a\u79d1\u6280\u884c\u4e1a\u7684\u57fa\u91d1\u7ecf\u7406\u5bf9\u817e\u8baf\u79d1\u6280\u8868\u793a\uff0c\u4ed6\u4e0d\u53ef\u80fd\u5728 30 \u7f8e\u5143\u4ee5\u4e0a\u7684\u4ef7\u683c\u4e70\u5165 Snap\uff0c\u56e0\u4e3a\u8fd9\u5b8c\u5168\u4e0d\u5408\u903b\u8f91\u3002\u4f46\u5373\u4fbf\u8fd9\u6837\u7684\u8bc4\u4ef7\u4e5f\u53ef\u80fd\u663e\u5f97\u8fc7\u4e8e\u4e50\u89c2\uff0c\u91ce\u6751\u8bc1\u5238\u7684\u4e00\u4f4d\u5206\u6790\u5e08\u751a\u81f3\u7ed9\u51fa\u4e86\u6bd4\u6bcf\u80a1 17 \u7f8e\u5143\u53d1\u884c\u4ef7\u8fd8\u4f4e\u7684\u76ee\u6807\u4ef7\u683c\u3002<\/p>\n

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\u3000\u3000\u4f46\u53e6\u4e00\u4f4d\u79d1\u6280\u5708\u4eba\u58eb\u5219\u8868\u8fbe\u4e86\u4e0d\u540c\u610f\u89c1\uff0cIDC \u5a92\u4f53\u548c\u5a31\u4e50\u884c\u4e1a\u7814\u7a76\u526f\u603b\u88c1 Karsten Weide \u5bf9\u817e\u8baf\u79d1\u6280\u8868\u793a\uff0c\u5bf9 Snap \u7684\u6295\u8d44\u5f88\u5927\u7a0b\u5ea6\u4e0a\u662f\u6295\u8d44\u5176\u521b\u59cb\u4eba\uff0cSpiegel\uff08Snap \u521b\u59cb\u4eba\u4e4b\u4e00\uff09\u5c55\u73b0\u51fa\u4e86\u8d85\u51fa\u4ed6\u5e74\u9f84\u7684\u624d\u80fd\u3002<\/p>\n

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\u3000\u3000\u6700“\u4e0d\u793e\u4ea4”\u7684“\u793e\u4ea4\u7f51\u7edc”<\/strong><\/p>\n

\u3000\u3000Snap \u672c\u8eab\u662f\u4e00\u5bb6\u7279\u7acb\u72ec\u884c\u7684\u516c\u53f8\uff0c\u9664\u4e86\u8eab\u5904\u79d1\u6280\u884c\u4e1a\u8fd9\u4e00\u70b9\u65e0\u6cd5\u6539\u53d8\u5916\uff0c\u4f60\u51e0\u4e4e\u65e0\u6cd5\u5c06\u5176\u5f52\u7c7b\u5230\u4efb\u4f55\u4e00\u4e2a\u5177\u4f53\u7684\u884c\u4e1a\u4e2d\uff0c\u5373\u4fbf\u662f\u6700\u76f8\u50cf\u7684“\u793e\u4ea4\u7c7b”\u9886\u57df\uff0cSnap \u6240\u505a\u7684\u4e00\u5207\u770b\u8d77\u6765\u5374\u53c8\u662f“\u53cd\u793e\u4ea4”\u7684\u3002<\/p>\n

\u3000\u3000Snap \u516c\u53f8\u7684\u8d77\u6b65\u770b\u8d77\u6765\u50cf\u662f\u4e00\u4e2a\u666e\u901a\u7684\u7845\u8c37\u521b\u4e1a\u516c\u53f8\u7684\u6545\u4e8b\uff1a\u5e74\u8f7b\u7684\u65af\u5766\u798f\u5b66\u751f\u8f8d\u5b66\uff0c\u5728\u5bbf\u820d\u521b\u529e\u516c\u53f8\uff0c\u63a5\u4e0b\u6765\u516c\u53f8\u98de\u901f\u589e\u957f\uff0c\u7528\u6237\u91cf\u731b\u589e\u3002<\/p>\n

\u3000\u3000\u7136\u800c\u63a5\u4e0b\u6765\u7684\u6545\u4e8b\u5374\u8ddd\u79bb\u8fd9\u6837\u7684“\u4f20\u7edf\u5267\u672c”\u8d8a\u6765\u8d8a\u8fdc\uff0c\u4f8b\u5982\uff0c\u5728\u7845\u8c37\u6587\u5316\u4e2d\u51e0\u4e4e\u4eba\u4eba\u6240\u5f3a\u8c03\u7684\u5f00\u653e\u3001\u5171\u4eab\u7684\u6982\u5ff5\uff0c\u5728 Snap \u8eab\u4e0a\u5374\u627e\u4e0d\u5230\uff0c\u5728\u5730\u7406\u4f4d\u7f6e\u4e0a\uff0cSnap \u4e0d\u4ec5\u8fdc\u79bb\u7845\u8c37\u4f4d\u4e8e\u5357\u52a0\u5dde\u6d77\u6ee9\uff0c\u751a\u81f3\u6ca1\u6709\u4e00\u4e2a\u771f\u6b63\u610f\u4e49\u4e0a\u7684\u516c\u53f8\u603b\u90e8\uff0c\u516c\u53f8\u521b\u59cb\u4eba Evan Spiegel \u6df1\u5c45\u7b80\u51fa\uff0c\u51e0\u4e4e\u4e0d\u63a5\u53d7\u4efb\u4f55\u5a92\u4f53\u91c7\u8bbf\uff0c\u4e0d\u613f\u610f\u53d1\u8868\u4efb\u4f55\u516c\u5f00\u8a00\u8bba\uff0c\u4ed6\u53cd\u5bf9\u8fdb\u884c\u5168\u4f53\u5458\u5de5\u5927\u4f1a\uff0c\u53ea\u5c06\u81ea\u5df1\u7684\u51b3\u7b56\u6307\u4ee4\u4f20\u8fbe\u7ed9\u6781\u5c11\u6570\u4eba\uff0cSnap \u7684\u5458\u5de5\u90fd\u51e0\u4e4e\u89c1\u4e0d\u5230\u4ed6\u7684\u8eab\u5f71\uff0c\u53ea\u80fd\u5728\u6781\u5c11\u7684\u673a\u4f1a\u4e0b\uff0c\u770b\u5230\u4ed6\u51fa\u5165\u4e8e\u81ea\u5df1\u7684 SUV \u5ea7\u9a7e\u4e2d\u3002<\/p>\n

\u3000\u3000\u53bb\u5e74\uff0cSnap \u5f00\u59cb\u8bb2\u81ea\u5df1\u5b9a\u6027\u4e3a\u4e00\u5bb6“\u76f8\u673a”\u516c\u53f8\uff0c\u6240\u6709\u4eba\u51e0\u4e4e\u65e0\u6cd5\u7406\u89e3\u8fd9\u6837\u7684\u5b9a\u4e49\uff0cSpiegel \u89e3\u91ca\u8bf4\uff0c\u76f8\u673a\u8fc7\u53bb\u662f\u8bb0\u5f55\u5386\u53f2\uff0c\u800c\u5728\u5f53\u4e0b\uff0c\u76f8\u673a\u5df2\u7ecf\u6210\u4e3a\u4eba\u4eec\u65b0\u7684\u6c9f\u901a\u65b9\u5f0f\u3002<\/p>\n

\u3000\u3000\u6216\u8bb8\u8fd9\u6837\u7684\u89e3\u91ca\u5f88\u591a\u4eba\u4f9d\u7136\u65e0\u6cd5\u7406\u89e3\uff0c\u4f46\u8fd9\u4e0d\u59a8\u788d Snap \u7b3c\u7edc\u4e86\u6570\u91cf\u5e9e\u5927\u7684\u7528\u6237\u4f7f\u7528\uff0c\u622a\u81f3\u53bb\u5e74\u5e95\uff0cSnapchat \u65e5\u6d3b\u8dc3\u7528\u6237\u8fbe\u5230 1.58 \u4ebf\u4eba\uff0c\u8fd9\u5f53\u4e2d\u5e74\u8f7b\u7fa4\u4f53\u5360\u636e\u4e86\u5927\u591a\u6570\uff0cSnap \u7684\u5e74\u8f7b\u7528\u6237\u7fa4\u4f53\u5e73\u5747\u6bcf\u5929\u82b1\u5728 Snapchat \u4e0a\u7684\u65f6\u95f4\u8d85\u8fc7\u534a\u5c0f\u65f6\uff0c\u521b\u5efa\u5e76\u5206\u4eab 25 \u4ebf“Snaps”\uff0c\u4ed6\u4eec\u7528\u4f7f\u7528 Snapchat \u7684\u884c\u4e3a\u5728\u5e2e\u52a9 Snap \u8be0\u91ca\u7740\u6240\u8c13“\u7528\u76f8\u673a\u8fdb\u884c\u6c9f\u901a\u4ea4\u6d41”\u8fd9\u6837\u7684\u65b9\u5f0f\u3002<\/p>\n

\u3000\u3000\u4e0e\u76ee\u524d\u4efb\u4f55\u4e00\u5bb6\u4e3b\u6d41\u793e\u4ea4\u516c\u53f8\u76f8\u6bd4\uff0cSnap \u90fd\u62e5\u6709\u7740\u4e0d\u4e00\u6837\u7684\u57fa\u56e0\uff0c\u9664\u4e86\u5f88\u591a\u4e0e\u7845\u8c37\u6587\u5316\u80cc\u9053\u800c\u9a70\u7684\u7406\u5ff5\u5916\uff0c\u4e0e Facebook\u3001Twitter \u7b49\u53e6\u4e00\u4e2a\u5f88\u5927\u7684\u4e0d\u540c\u7684\u4e00\u70b9\u662f\uff0cSnap \u8bde\u751f\u4e8e\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u8eab\u4e0a\u6ca1\u6709\u4e1d\u6beb PC \u65f6\u4ee3\u7684\u5370\u8bb0\uff0c\u56e0\u6b64\u4e5f\u5c31\u6ca1\u6709\u4efb\u4f55 PC \u65f6\u4ee3\u7684\u60ef\u6027\u601d\u7ef4\uff0c\u76f4\u63a5\u7701\u53bb\u4e86\u5f88\u591a\u793e\u4ea4\u516c\u53f8\u9700\u8981\u4ece PC \u65f6\u4ee3\u5411\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\u8f6c\u53d8\u7684\u8270\u96be\u8fc7\u7a0b\u3002<\/p>\n

\u3000\u3000\u70b9\u5f00 Snapchat \u56fe\u6807\uff0c\u76f4\u63a5\u6253\u5f00\u7684\u5c31\u662f\u76f8\u673a\u754c\u9762\uff0c\u7528\u6237\u76f4\u63a5\u5c31\u53ef\u4ee5\u5f00\u59cb\u62cd\u7167\u6216\u6444\u50cf\uff0c\u529f\u80fd\u7b80\u5355\u76f4\u63a5\uff0c\u6ca1\u6709\u4efb\u4f55\u62d6\u6ce5\u5e26\u6c34\uff0c\u4ea7\u54c1\u903b\u8f91\u4e0e\u793e\u4ea4\u4ea7\u54c1\u5b8c\u5168\u4e0d\u540c\uff0cSnap \u662f\u4e00\u5bb6\u76f8\u673a\u516c\u53f8\u7684\u7406\u5ff5\u4e5f\u5728\u8fd9\u4e00\u70b9\u5f00\u4fbf\u662f\u76f8\u673a\u754c\u9762\u7684\u8bbe\u7f6e\u4e0a\u88ab\u4f53\u73b0\u7684\u6dcb\u6f13\u5c3d\u81f4\u3002<\/p>\n

\u3000\u3000\u5728\u4e0a\u5e02\u524d\u4e00\u5929\uff0c\u5916\u754c\u4f20\u51fa\u6d88\u606f\u79f0\uff0cSnap \u6b63\u5728\u8003\u8651\u7814\u53d1\u81ea\u62cd\u65e0\u4eba\u673a\uff0c\u8fd9\u8ba9 Snap \u7684\u786c\u4ef6\u5c5e\u6027\u8fdb\u4e00\u6b65\u589e\u52a0\uff0c\u4f46\u5374\u7b26\u5408“\u76f8\u673a”\u516c\u53f8\u8fd9\u6837\u7684\u7406\u5ff5\u3002<\/p>\n

\u3000\u3000\u7528\u6237\u7fa4\u8d70\u5411\u6a21\u7cca<\/strong><\/p>\n

\u3000\u3000\u521b\u529e 5 \u5e74\u7684 Snap \u8eab\u4e0a\u66f4\u5f3a\u70c8\u7684\u5370\u8bb0\u662f\u5e74\u8f7b\u5316\uff0c\u65e0\u8bba\u662f\u5176 Logo \u660e\u4eae\u7684\u9ec4\u8272\uff0c\u5176\u773c\u955c\u4ea7\u54c1 Spectacle \u5938\u5f20\u7684\u7c89\u7ea2\u3001\u7c89\u7eff\u914d\u8272\uff0c\u8fd8\u662f\u5176\u4ea7\u54c1\u7406\u5ff5\u6240\u5f3a\u8c03\u7684“\u6d3b\u5728\u5f53\u4e0b”\uff0c“\u8bb0\u5f55\u77ac\u95f4”\uff0c\u65e0\u4e00\u4e0d\u8fce\u5408\u4e86\u5e74\u8f7b\u4eba\u7684\u53e3\u5473\uff0cSnap \u7684\u5e74\u8f7b\u5316\u8fd8\u4f53\u73b0\u5728\u5e74\u8f7b\u4eba\u4f7f\u7528\u8d77\u6765\u5f97\u5fc3\u5e94\u624b\uff0c\u800c\u4e2d\u8001\u5e74\u4eba\u7fa4\u4f7f\u7528\u8d77\u6765\u56f0\u96be\u91cd\u91cd\uff0c\u5176\u4ea7\u54c1\u903b\u8f91\u5b8c\u5168\u662f\u6309\u7167\u5e74\u8f7b\u4eba\u7684\u4e60\u60ef\u6765\u8bbe\u8ba1\uff0c\u6570\u636e\u4e5f\u663e\u793a\uff0c\u5927\u591a\u6570 Snap \u7684\u7528\u6237\uff0c\u5e74\u9f84\u90fd\u5728 18-24 \u5c81\u4e4b\u95f4\u3002<\/p>\n

\u3000\u3000\u7136\u800c\u5c31\u5728 Snap \u5373\u5c06\u4e0a\u5e02\u4e4b\u9645\uff0c\u4e00\u4efd\u8c03\u67e5\u5219\u7ed9\u51fa\u4e86\u53e6\u4e00\u4e9b\u6709\u8da3\u7684\u8ff9\u8c61\uff0c\u5e74\u8f7b\u4eba\u4ee5\u5916\u7684\u7fa4\u4f53\u6b63\u5728\u79ef\u6781\u8fdb\u5165\u8fd9\u4e00\u65b0\u7684\u793e\u4ea4\u4ea7\u54c1\u4e2d\u3002<\/p>\n

\u3000\u3000\u6839\u636e eMarketer \u7684\u4e00\u4efd\u62a5\u544a\u663e\u793a\uff0cSnapchat \u7684\u7528\u6237\u4e2d\uff0c\u5e74\u9f84\u5728 45 \u81f3 54 \u5c81\u7684\u4eba\u7fa4\u7684\u6bd4\u4f8b\u4e3a 6.4%\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u8f83\u53bb\u5e74 4.2% \u7684\u6c34\u5e73\u6709\u6240\u63d0\u9ad8\uff0c\u4e0e\u6b64\u540c\u65f6\uff0c24 \u5c81\u4ee5\u4e0b\u4eba\u7fa4\u4f9d\u7136\u5360\u636e\u4e86\u6700\u5927\u7684\u6bd4\u4f8b\uff0c\u4f46\u8be5\u62a5\u544a\u9884\u8ba1\uff0c\u5230 2021 \u5e74\uff0c25 \u5c81\u81f3 34 \u5c81\u7684\u4eba\u7fa4\u5c06\u6210\u4e3a Snapchat \u7684\u6700\u4e3b\u8981\u7528\u6237\u7fa4\uff0c\u540c\u65f6\uff0c45 \u5c81\u4ee5\u4e0a\u4eba\u7fa4\u5360\u6240\u6709\u7528\u6237\u7684\u6bd4\u4f8b\u5c06\u8fdb\u4e00\u6b65\u4e0a\u5347\u3002<\/p>\n

\u3000\u3000\u8fd9\u6837\u7684\u8ff9\u8c61\u5b9e\u9645\u4e0a\u662f Snap \u6240\u613f\u610f\u770b\u5230\u7684\uff0c\u968f\u7740 Snap \u4e0a\u5e02\u6210\u4e3a\u4e00\u5bb6\u4e0a\u5e02\u516c\u53f8\uff0c\u540c\u65f6\u6807\u5fd7\u7740\u8fd9\u5bb6\u516c\u53f8\u7684\u53d1\u5c55\u4e5f\u8fdb\u5165\u4e86\u4e0b\u4e00\u4e2a\u9636\u6bb5\uff0c\u5176\u4e2d\u7528\u6237\u589e\u957f\u5c06\u662f Snap \u63a5\u4e0b\u6765\u8981\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u4e4b\u4e00\uff0c\u5c3d\u7ba1\u76ee\u524d Snap \u62e5\u6709\u8fd1 1.6 \u4ebf\u65e5\u6d3b\u8dc3\u7528\u6237\uff0c\u4f46\u8fd1\u671f\u7528\u6237\u7684\u589e\u957f\u901f\u5ea6\u6b63\u5728\u9010\u6708\u653e\u7f13\uff0c\u6269\u5927\u7528\u6237\u7fa4\uff0c\u5c24\u5176\u662f\u5728\u5e74\u8f7b\u7fa4\u4f53\u4e4b\u5916\u5bfb\u627e\u66f4\u591a\u65b0\u7684\u7528\u6237\uff0c\u65e0\u7591\u662f Snap \u63a5\u4e0b\u6765\u53d1\u5c55\u7684\u91cd\u8981\u4efb\u52a1\u4e4b\u4e00\u3002<\/p>\n

\u3000\u3000\u8fd9\u4efd\u8c03\u67e5\u8fdb\u4e00\u6b65\u6307\u51fa\uff0cSnap \u5728\u5e74\u8f7b\u7fa4\u4f53\u4ee5\u5916\u7684\u4eba\u7fa4\u4e2d\u5f71\u54cd\u529b\u589e\u52a0\u4e3b\u8981\u5f97\u76ca\u4e8e Snap \u8fd1\u671f\u6240\u8fdb\u884c\u7684\u4e00\u7cfb\u5217\u5185\u5bb9\u5408\u4f5c\uff0c\u5305\u62ec\u7f8e\u56fd\u804c\u4e1a\u6a44\u6984\u7403\u8054\u76df\u3001\u7f8e\u56fd\u56fd\u5bb6\u5e7f\u64ad\u516c\u53f8\u3001\u8fea\u58eb\u5c3c\u7b49\uff0c\u8fd9\u4e9b\u65b0\u5f15\u5165 Snap \u5e73\u53f0\u7684\u5185\u5bb9\u63d0\u4f9b\u65b9\uff0c\u5e2e\u52a9 Snap \u5728\u66f4\u5e7f\u6cdb\u7684\u4eba\u7fa4\u4e2d\u589e\u52a0\u5438\u5f15\u529b\u3002<\/p>\n

\u3000\u3000\u4f46\u7528\u6237\u7684\u7559\u5b58\u5ea6\u548c\u6d3b\u8dc3\u5ea6\u5219\u662f Snap \u8981\u9762\u4e34\u7684\u53e6\u4e00\u4e2a\u95ee\u9898\uff0c\u5e02\u573a\u7814\u7a76\u673a\u6784 Fluent \u7684\u62a5\u544a\u663e\u793a\uff0c\u63a5\u53d7\u8c03\u67e5\u7684 62% \u7684 Snapchat \u7528\u6237\u8ba4\u4e3a\uff0c\u672a\u6765\u4ed6\u4eec\u4f1a\u4f7f\u7528\u4e00\u6b3e\u6bd4 Snapchat \u66f4\u597d\u7684\u793e\u4ea4\u5e94\u7528\uff0c\u5927\u90e8\u5206\u63a5\u53d7\u8c03\u67e5\u7684\u5e74\u8f7b\u7528\u6237\u79f0\uff0c\u4ed6\u4eec\u4e0d\u8ba4\u4e3a\u81ea\u5df1\u5728\u8fc7\u4e86 35 \u5c81\u4ee5\u540e\u4f9d\u7136\u4f1a\u4f7f\u7528 Snapchat\u3002<\/p>\n

\u3000\u3000\u5e7f\u544a\u4e1a\u52a1\u7684\u6311\u6218<\/strong><\/p>\n

\u3000\u3000\u5c3d\u7ba1\u5c06\u81ea\u5df1\u5b9a\u4e49\u4e3a“\u76f8\u673a”\u516c\u53f8\uff0c\u4f46 Snap \u7684\u51e0\u4e4e\u5168\u90e8\u6536\u5165\u90fd\u6765\u6e90\u4e8e\u5e7f\u544a\uff0c\u56e0\u800c\u4ece\u6295\u8d44\u8005\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5c31\u7b97\u4ed6\u4eec\u7406\u89e3\u4e0d\u4e86“\u76f8\u673a”\u516c\u53f8\u8fd9\u6837\u7684\u6982\u5ff5\uff0c\u4ece\u5e7f\u544a\u516c\u53f8\u89d2\u5ea6\u6765\u770b\uff0c\u5e76\u4e0d\u59a8\u788d\u5bf9 Snap \u7684\u4ef7\u503c\u8fdb\u884c\u91cf\u5316\u3002<\/p>\n

\u3000\u3000\u76ee\u524d\uff0cSnapchat \u7684\u5e7f\u544a\u5206\u4e3a\u4e09\u79cd\u5f62\u5f0f\uff0c\u4e00\u662f\u5e7f\u544a\u5546\u5236\u4f5c\u7684\u7c7b\u4f3c\u666e\u901a“Snap”\u77ed\u89c6\u9891\u5f62\u5f0f\u7684\u5e7f\u544a\u3001\u4e8c\u662f\u5e7f\u544a\u5546\u8d5e\u52a9\u7684\u6ee4\u955c\u6548\u679c\u3001\u4e09\u662f\u5e7f\u544a\u5546\u8d5e\u52a9\u7684\u7279\u6b8a\u955c\u5934\u6548\u679c\u3002<\/p>\n

\u3000\u3000\u5728\u8fc7\u53bb\u7684\u51e0\u5e74\u4e2d\uff0cSnap \u7684\u5e7f\u544a\u6536\u5165\u4ece\u96f6\u589e\u957f\u81f3\u53bb\u5e74\u7684 4 \u4ebf\u7f8e\u5143\uff0c\u4f46\u4e0e Facebook \u5168\u5e74\u7684 276 \u4ebf\u7f8e\u5143\u6536\u5165\u76f8\u6bd4\uff0c\u4ecd\u7136\u4ec5\u4ec5\u53ea\u662f\u4e2a\u96f6\u5934\uff0c\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0cSnap \u4e0e Facebook“\u98a0\u8986\u8005”\u7684\u79f0\u53f7\u4f3c\u4e4e\u5e76\u4e0d\u60f3\u79f0\u3002<\/p>\n

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\u3000\u3000\u6295\u8d44\u8005\u7684\u5174\u594b\u4e0e\u62c5\u5fe7<\/strong><\/p>\n

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\u3000\u3000\u76ee\u524d\uff0c\u6301\u6709C\u7c7b\u80a1\u7968\u7684\u53ea\u6709 Snap \u521b\u59cb\u4eba Evan Spiegel \u548c\u8054\u5408\u521b\u59cb\u4eba\u3001\u9996\u5e2d\u6280\u672f\u5b98 Robert Murphy\uff0c\u8fd9\u6837\u7684\u80a1\u7968\u6295\u7968\u6743\u5b89\u6392\u4e5f\u53cd\u6620\u4e86 Snap \u521b\u59cb\u4eba\u5e0c\u671b\u5728\u516c\u53f8\u4e0a\u5e02\u540e\uff0c\u4f9d\u7136\u80fd\u591f\u7262\u7262\u638c\u63e1\u516c\u53f8\u7684\u63a7\u5236\u6743\u3002\u4ece\u7533\u8bf7\u6587\u4ef6\u4e2d\u53ef\u4ee5\u770b\u5230\uff0c\u4e24\u4f4d\u521b\u59cb\u4eba\u5404\u81ea\u6301\u6709\u4e00\u534a\u7684C\u7c7b\u80a1\u7968\uff0c\u603b\u6295\u7968\u6743\u8fbe\u5230 88.6%\u3002<\/p>\n

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\u3000\u3000\u4e0e Facebook\u3001Twitter \u7b49\u76f8\u6bd4\uff0cSnapchat \u7684\u719f\u4eba\u793e\u4ea4\u7684\u5c5e\u6027\u66f4\u5f3a\uff0c\u7528\u6237\u4e4b\u95f4\u6700\u591a\u7684\u4e92\u52a8\u662f\u53d1\u751f\u5728\u719f\u4eba\u4e4b\u95f4\uff0c\u8fd9\u4e5f\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u5c40\u9650\u4e86 Snapchat \u793e\u4ea4\u4e1a\u52a1\u7684\u53d1\u5c55\u3002<\/p>\n

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\u3000\u3000\u5728\u8fdb\u884c\u8def\u6f14\u524d\u4e00\u5468\uff0cSnap \u8c03\u4f4e\u4e86\u4e0a\u5e02\u53d1\u884c\u4ef7\u9884\u671f\uff0c\u7531\u6700\u65e9\u7684\u4f30\u503c 200 \u81f3 250 \u4ebf\u7f8e\u5143\u4e0b\u8c03\u81f3 195 \u4ebf\u7f8e\u5143\u81f3 223 \u4ebf\u7f8e\u5143\u4e4b\u95f4\uff0c\u8fd9\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u53cd\u6620\u4e86\u6295\u8d44\u8005\u7684\u6700\u521d\u53cd\u9988\uff0c\u4e3a\u4e86\u786e\u4fdd\u4e0a\u5e02\u9996\u65e5\u80a1\u4ef7\u80fd\u591f\u4ee5\u4e00\u4e2a\u6f02\u4eae\u7684\u4e0a\u6da8\u6536\u5c3e\uff0c\u6295\u884c\u5efa\u8bae Snap \u8c03\u4f4e\u53d1\u884c\u4ef7\u3002<\/p>\n

\u3000\u3000Snap \u8def\u6f14\u7684\u7b2c\u4e8c\u7ad9\u6765\u5230\u534e\u5c14\u8857\u6240\u5728\u5730\u7ebd\u7ea6\uff0c\u6b64\u524d\u4e00\u5929\uff0cSnap \u5ba3\u5e03\u5176 Spectacle \u773c\u955c\u5f00\u653e\u7f51\u4e0a\u8ba2\u8d2d\uff0c\u4e4b\u524d\uff0c\u8fd9\u6b3e\u88ab\u65e0\u6570\u5e74\u8f7b\u4eba\u89c6\u4e3a“\u6f6e\u54c1”\u7684\u53ef\u4ee5\u5f55\u5236\u77ed\u89c6\u9891\u7684\u786c\u4ef6\u8bbe\u5907\uff0c\u53ea\u80fd\u5728 Snap \u79d8\u5bc6\u653e\u7f6e\u5728\u7f8e\u56fd\u5404\u5730\u7684\u552e\u5356\u673a\u4e0a\u4e70\u5230\uff0c\u6bcf\u4e00\u4e2a\u88ab“\u610f\u5916”\u53d1\u73b0\u7684\u552e\u5356\u673a\u524d\uff0c\u51e0\u4e4e\u90fd\u6392\u7740\u957f\u957f\u7684\u961f\u4f0d\uff0c\u6b64\u524d\u5728 ebay \u7b49\u7f51\u7ad9\u4e0a\uff0cSpectacle \u7684\u773c\u955c\u751a\u81f3\u88ab\u7092\u5230\u4e86\u4e0a\u5343\u7f8e\u5143\u7684\u4ef7\u683c\uff0c\u51ed\u501f\u4e00\u6b3e\u8bd5\u9a8c\u6027\u7684\u5e76\u6ca1\u6709\u592a\u591a\u6280\u672f\u542b\u91cf\u7684\u786c\u4ef6\u4ea7\u54c1\uff0cSnap \u53c8\u4e00\u6b21\u6210\u529f\u5730\u5236\u9020\u4e86\u4e00\u8f6e\u793e\u4ea4\u73b0\u8c61\u3002<\/p>\n

\u3000\u3000\u4f46\u8fd9\u4e00\u88ab\u5e02\u573a\u65e0\u6bd4\u8ffd\u6367\u7684\u786c\u4ef6\u4ea7\u54c1\u5374\u6ca1\u6709\u51fa\u73b0\u5728\u7ebd\u7ea6\u8def\u6f14\u7684\u73b0\u573a\uff0c\u636e\u8bf4\u662f\u6295\u884c\u5efa\u8bae Snap \u7684\u7ba1\u7406\u5c42\u4e0d\u8981\u5728\u8def\u6f14\u8fc7\u7a0b\u4e2d\u5c55\u793a\uff0c\u56e0\u4e3a\u5982\u679c\u8fc7\u4e8e\u5f3a\u8c03\u786c\u4ef6\u5c5e\u6027\u7684\u8bdd\uff0c\u53ef\u80fd\u4f1a\u52a0\u91cd\u6295\u8d44\u8005\u5bf9\u4e8e\u76c8\u5229\u524d\u666f\u7684\u62c5\u5fe7\u3002<\/p>\n

\u3000\u3000\u5bf9\u4e8e\u6295\u8d44\u8005\u6765\u8bf4\uff0c\u6bd4\u8d77\u4e09\u5e74\u524d\u5728\u8fd9\u91cc\u4e0a\u5e02\u7684\u963f\u91cc\u5df4\u5df4\uff0c\u7f8e\u56fd\u672c\u571f\u8bde\u751f\u7684 Snap \u4f3c\u4e4e\u66f4\u96be\u8ba9\u4eba\u7406\u89e3\u3002\u8fd9\u4e00\u5728\u5e74\u8f7b\u7fa4\u4f53\u4e2d\u98ce\u9761\u7684\u793e\u4ea4\u5e94\u7528\uff0c\u5728\u534e\u5c14\u8857\u4e00\u4f17\u8001\u94f6\u884c\u5bb6\u773c\u4e2d\u770b\u6765\uff0c\u7eaf\u7cb9\u662f“\u5c0f\u5b69\u5b50\u7684\u73a9\u610f”\uff0c\u4f46\u5728\u7845\u8c37\u98ce\u6295\u7684\u52a9\u63a8\u4e0b\uff0cSnap \u5728\u4e0a\u5e02\u4e4b\u521d\u4fbf\u4fe8\u7136\u6210\u4e3a\u4e86\u4e0b\u4e00\u4ee3\u793e\u4ea4\u884c\u4e1a\u7684\u9886\u519b\u8005\u3002<\/p>\n

\u3000\u3000Spiegel \u5728\u8def\u6f14\u4e2d\u8fdb\u4e00\u6b65\u5f3a\u8c03\u8bf4\uff0cSnap \u662f\u4e00\u5bb6“\u76f8\u673a”\u516c\u53f8\uff0c\u8fc7\u53bb\u76f8\u673a\u5e2e\u52a9\u4eba\u4eec\u8bb0\u5f55\u5386\u53f2\uff0c\u800c\u5982\u4eca\uff0c\u76f8\u673a\u6210\u4e3a\u4eba\u4eec\u65b0\u7684\u6c9f\u901a\u3001\u4ea4\u6d41\u65b9\u5f0f\u7684\u5de5\u5177\u3002<\/p>\n

\u3000\u3000\u4e3a\u4e86\u5e2e\u52a9\u534e\u5c14\u8857\u66f4\u597d\u5730\u7406\u89e3 Snap\uff0c\u8be5\u516c\u53f8\u751a\u81f3\u5728\u8def\u6f14\u4e2d\u715e\u8d39\u82e6\u5fc3\u5730\u5236\u4f5c\u4e86\u4e00\u4efd\u957f\u8fbe 8 \u5206\u949f\u7684 Snapchat \u4f7f\u7528\u6559\u5b66\u89c6\u9891\u3002\u8be5\u89c6\u9891\u672c\u8eab\u5c31\u5145\u6ee1\u4e86“\u8fdd\u548c\u611f”\uff1a\u4f4e\u6c89\u7684\u4e2d\u4f4e\u97f3\u7537\u58f0\u6b63\u513f\u516b\u7ecf\u5730\u5ff5\u7740 Snapchat \u7684\u529f\u80fd\u4ecb\u7ecd\uff0c\u800c\u89c6\u9891\u56fe\u50cf\u5448\u73b0\u51fa\u7684\u5219\u662f\u5404\u79cd\u5929\u82b1\u4e71\u5760\u3001\u82b1\u91cc\u80e1\u54e8\u7684\u529f\u80fd\u3002<\/p>\n

\u3000\u3000\u4f46\u5373\u4fbf\u662f\u8fd9\u6837\uff0c\u5bf9\u4e8e\u5f88\u591a\u534e\u5c14\u8857\u8001\u94f6\u884c\u5bb6\u6765\u8bf4\uff0c\u51e0\u4e4e\u662f“\u5bf9\u725b\u5f39\u7434”\uff0c\u90a3\u4e9b\u773c\u82b1\u7f2d\u4e71\u7684\u89c6\u9891\u7f16\u8f91\u3001\u8868\u60c5\u56fe\u6807\u6dfb\u52a0\u7b49\u5e74\u8f7b\u4eba\u7528\u7684\u4e50\u6b64\u4e0d\u75b2\u7684\u529f\u80fd\uff0c\u5728\u534e\u5c14\u8857\u770b\u6765\u5b8c\u5168\u662f\u591a\u4f59\uff0c\u6bd5\u7adf\u8fd9\u4e9b\u4eba\u51e0\u5e74\u524d\u624d\u5c06\u624b\u673a\u4ece\u9ed1\u8393\u6362\u6210 iPhone\uff0c\u65e0\u6570\u4eba\u62b1\u6028 iPhone \u7684\u90ae\u4ef6\u6536\u53d1\u529f\u80fd\u548c\u9ed1\u8393\u5dee\u7684\u592a\u8fdc\uff0c\u5bf9\u4e8e\u534e\u5c14\u8857\u6765\u8bf4\uff0c\u901a\u8baf\u7684\u6548\u7387\u6c38\u8fdc\u662f\u7b2c\u4e00\u4f4d\u7684\uff0c\u767d\u5e95\u9ed1\u5b57\u548c\u7b80\u5355\u7684\u6570\u5b57\u5c31\u662f\u80dc\u8d1f\u7684\u5173\u952e\uff0c\u4efb\u4f55\u989d\u5916\u7684\u754c\u9762\u90fd\u662f\u591a\u4f59\u3002<\/p>\n

\u3000\u3000\u5728\u4e0a\u5e02\u524d\u4e00\u5929\uff0cSnap \u53d1\u884c\u4ef7\u5b9a\u4e3a\u6bcf\u80a1 17 \u7f8e\u5143\uff0c\u6309\u6b64\u4f30\u503c\u4e3a 240 \u4ebf\u7f8e\u5143\uff0c\u4f4e\u4e8e\u6b64\u524d\u7684 250 \u4ebf\u7f8e\u5143\uff0c\u53cd\u6620\u4e86\u6295\u8d44\u8005\u5bf9\u516c\u53f8\u76c8\u5229\u524d\u666f\u7684\u62c5\u5fe7\u3002<\/p>\n

\u3000\u3000Snap \u4e0a\u5e02\u7684\u53e6\u4e00\u4e2a\u610f\u4e49\u5728\u4e8e\uff0c\u8fd9\u6216\u8bb8\u6807\u5fd7\u7740\u65b0\u7684\u4e00\u8f6e\u79d1\u6280\u4f01\u4e1a\u4e0a\u5e02\u9ad8\u6f6e\u7684\u6765\u4e34\u3002\u4ece 2016 \u5e74\u4ee5\u6765\uff0c\u79d1\u6280\u521d\u521b\u516c\u53f8 IPO \u9047\u51b7\uff0c\u5927\u578b“\u72ec\u89d2\u517d”\uff08\u4f30\u503c\u8d85\u8fc7 10 \u4ebf\u7f8e\u5143\uff09\u8fdf\u8fdf\u4e0d\u4e0a\u5e02\uff0cSnap \u662f\u8fd1\u4e00\u6bb5\u65f6\u95f4\u4ee5\u6765\uff0c\u552f\u4e00\u4e00\u4e2a\u4e0a\u5e02\u7684\u8d85\u5927\u578b“\u72ec\u89d2\u517d”\u3002<\/p>\n

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