{"id":10018370,"date":"2023-10-27T00:00:00","date_gmt":"2023-10-27T00:00:00","guid":{"rendered":"https:\/\/itmax.cn\/?p=10008370"},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T16:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/itmax.cn\/?p=10018370","title":{"rendered":"\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b-\u8f6c\u4ec0\u4e48\u3001\u5982\u4f55\u8f6c"},"content":{"rendered":"

<\/p>\n

\u4f5c\u4e3a\u4e00\u5bb6SaaS\u516c\u53f8SCRM\u4ea7\u54c1\u7ebf\u7684\u8d1f\u8d23\u4eba\u7684\u6211\uff0c2023\u5e74\u966a\u9500\u552e\u5728\u505a\u552e\u524d\u65f6\uff0c\u7ebf\u4e0b\u8dd1\u4e86\u51e0\u5341\u4e2a\u5ba2\u6237\uff0c\u548c\u5927\u5927\u5c0f\u5c0f\u7684\u8001\u677f\u4eec\u6c9f\u901a\u540e\uff0c\u6211\u4e0d\u5f97\u4e0d\u611f\u6168\uff1a\u867d\u7136\u4ece\u4fe1\u606f\u5316\u5230\u6570\u5b57\u5316\uff0c\u7ecf\u5386\u4e86\u5341\u51e0\u5e74\uff0c\u6280\u672f\u5728\u4e0d\u65ad\u8fed\u4ee3\uff0c\u4f46\u5927\u90e8\u5206\u4f20\u7edf\u4f01\u4e1a\u9886\u5bfc\u7684\u610f\u8bc6\u5e76\u672a\u5347\u7ea7\uff0c\u7ba1\u7406\u624b\u6bb5\u4e5f\u5e76\u672a\u56e0\u6570\u5b57\u5316\u7cfb\u7edf\u7684\u4e0a\u7ebf\u800c\u53bb\u505a\u65b0\u7684\u8f6c\u578b\uff0c\u8fd8\u5728\u7528\u4f20\u7edf\u7684\u5de5\u5177\u5316\u7684\u601d\u7ef4\u6a21\u5f0f\u6765\u505a\u73b0\u5728\u7684\u6570\u5b57\u5316\u8f6c\u578b\u3002<\/p>\n

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\u6570\u5b57\u5316\u8ba4\u77e5\u7684\u7f3a\u5931\uff0c\u9020\u6210\u7684\u540e\u679c\u5c31\u662f\u4f01\u4e1a\u9886\u5bfc\u603b\u662f\u4ee5\u60f3\u5f53\u7136\u7684\u601d\u7ef4\u505a\u6570\u5b57\u5316\u8f6c\u578b\uff0c\u8981\u4e48\u4e0d\u662f\u8e29\u5751\uff0c\u5c31\u662f\u88ab\u5751\u3002<\/p>\n

\u4eca\u5929\u7b14\u8005\u5c31\u7528\u6700\u6734\u7d20\u7684\u8bed\u8a00\uff0c\u4ee5\u79c1\u57df\u6d41\u91cf\u8fd0\u8425\u53ca\u8425\u9500\u81ea\u52a8\u5316\u4ea7\u54c1SCRM\u4e3a\u4f8b\uff0c\u544a\u8bc9\u4f60\u600e\u4e48\u8ba9\u4f60\u7684\u4e1a\u52a1\u6570\u5b57\u5316\u3002<\/p>\n

\u4e00\u3001\u60f3\u6e05\u695a\u9700\u8981\u7684\u662f\u4ec0\u4e48\uff1f<\/h2>\n

\u8001\u5b50\u300a\u9053\u5fb7\u7ecf\u300b\u91cc\u8bf4\u201c\u6709\u9053\u65e0\u672f\uff0c\u672f\u5c1a\u53ef\u5bfb\uff0c\u6709\u672f\u65e0\u9053\u6b62\u4e8e\u9053\u201d\u3002<\/p>\n

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\u4e00\u4e2a\u63d0\u5347\u4e1a\u7ee9\u7684\u4e1a\u52a1\u79d1\u5b66\u54a8\u8be2\u6307\u5bfc\u7b56\u7565+\u8f6f\u4ef6\u5de5\u5177\uff1f\u8fd8\u662f\u4f60\u5df2\u7ecf\u6709\u7b56\u7565\u4e86\uff0c\u7f3a\u7684\u53ea\u662f\u4e00\u6b3e\u80fd\u8f85\u52a9\u4f60\u7684\u4e1a\u52a1\u7b56\u7565\u987a\u5229\u8fdb\u884c\u4e0b\u53bb\u7684\u8f6f\u4ef6\u5de5\u5177\uff1f<\/p>\n

\u5982\u679c\u662f\u524d\u8005\uff0c\u90a3\u4e48\u4f60\u5c31\u627e\u63d0\u4f9b\u4f01\u4e1a\u7ecf\u8425\u65b9\u6cd5\u8bba+\u8f6f\u4ef6\u5de5\u5177\u7684\u5382\u5546\u3002<\/p>\n

<\/div>\n

\u5982\u679c\u662f\u540e\u8005\uff0c\u5c31\u4ed4\u7ec6\u4f53\u9a8c\u8f6f\u4ef6\u529f\u80fd\u6d41\u7a0b\uff0c\u662f\u5426\u548c\u4f60\u7684\u65b9\u6cd5\u8bba\u60f3\u5339\u914d\uff0c\u662f\u5426\u80fd\u627f\u8f7d\u4f60\u7684\u7b56\u7565\u3002<\/p>\n

\u5176\u6b21\u662f\u201c\u672f\u201d\uff0c\u4e5f\u5c31\u662f\u786e\u5b9a\u6570\u5b57\u5316\u7684\u76ee\u6807\uff0c\u6b65\u9aa4\u3002<\/strong><\/p>\n

\u4ece\u4e1a\u52a1\u7aef\u6765\u770b\uff0c\u5c31\u662f\u4f60\u60f3\u89e3\u51b3\u8425\u9500\u7aef\u7684\u95ee\u9898\uff1f\u8fd8\u662f\u9500\u552e\u7ba1\u7406\u7684\u95ee\u9898\uff1f\u8fd8\u662f\u8fd0\u8425\u6d41\u7a0b\u95ee\u9898\uff0c\u7b2c\u4e00\u6b65\u5148\u89e3\u51b3\u54ea\u4e2a\u4e1a\u52a1\u6a21\u5757\u7684\uff1f\u6392\u597d\u4f18\u5148\u7ea7\uff0c\u505a\u597d\u9884\u7b97\uff0c\u5982\u679c\u4f60\u5df2\u7ecf\u60f3\u6e05\u695a\u4e4b\u540e\u518d\u6709\u76ee\u7684\u6027\u7684\u53bb\u91c7\u8d2d\u3002<\/p>\n

\u6162\u6162\u6765\uff0c\u4e0d\u8981\u8d2a\u591a\u6c42\u5168\uff0c\u5426\u5219\u4f60\u4f1a\u5f88\u5bb9\u6613\u88ab\u8f6f\u4ef6\u5382\u5546\u7684\u9500\u552e\u5ffd\u60a0\u3002\u6bcf\u4e2aSaaS\u4ea7\u54c1\u90fd\u6709\u5176\u805a\u7126\u7684\u6838\u5fc3\u4ef7\u503c\u573a\u666f\uff0c\u53ea\u6709\u4f9b\u9700\u5339\u914d\u5bf9\u4e86\uff0c\u90a3\u4f60\u7684\u94b1\u5c31\u4e0d\u767d\u82b1\u3002<\/p>\n

\u4e8c\u3001\u90a3\u5177\u4f53\u8be5\u600e\u4e48\u505a\uff1f<\/h2>\n

\u4e0a\u5e72\u8d27\u4e86\uff0c\u5206\u4ee5\u4e0b4\u70b9\uff1a<\/p>\n

<\/p>\n

1. \u62c9\u9f50\u8ba4\u77e5-\u5185\u90e8\u52a8\u5458\u5927\u4f1a<\/h3>\n

\u5f00\u4e2a\u4e13\u9879\u4f1a\u8bae\uff0c\u8ba9\u4f60\u4eec\u7ec4\u7ec7\u5185\u90e8\u6d89\u53ca\u6570\u5b57\u5316\u4e8b\u52a1\u7684\u6240\u6709\u4eba\u77e5\u9053\u4f60\u8981\u505a\u8fd9\u4ef6\u4e8b\u60c5\u4e86\uff0c\u544a\u8bc9\u4ed6\u4eec\u5f00\u59cb\u8981\u7cbe\u7ec6\u5316\u8fd0\u8425\u3001\u8981\u52a0\u5feb\u8f6c\u5316\u3001\u8981\u6c89\u6dc0\u5ba2\u6237\u8d44\u4ea7……\u8fd9\u5c31\u5982\u540c\u884c\u519b\u6253\u4ed7\u4e4b\u524d\u8981\u5148\u505a\u597d\u58eb\u5175\u4eec\u7684\u601d\u60f3\u5de5\u4f5c\u4e00\u6837\u3002\u53ea\u6709\u5927\u5bb6\u601d\u60f3\u7edf\u4e00\u4e86\uff0c\u63a5\u4e0b\u6765\u5728\u6267\u884c\u843d\u5730\u8fc7\u7a0b\u4e2d\u52a8\u4f5c\u624d\u80fd\u7edf\u4e00\uff0c\u51cf\u5c11\u963b\u529b\u3002<\/p>\n

2. \u68b3\u7406\u4e1a\u52a1\u6d41\u7a0b-\u7ec4\u7ec7\u67b6\u6784\u540c\u6b65<\/h3>\n

\u6570\u5b57\u5316\u662f\u4e00\u628a\u624b\u5de5\u7a0b\uff0c\u65e2\u7136\u4e0b\u51b3\u5fc3\u8981\u505a\uff0c\u90a3\u4e48\u5c31\u8981\u6709\u4e13\u4eba\u8d1f\u8d23\uff0c\u5c31\u8981\u68b3\u7406\u4e1a\u52a1\u548c\u6d41\u7a0b\u3002<\/p>\n

toB\u7684\u8f6f\u4ef6\u4ea7\u54c1\u4e00\u822c\u662f\u6839\u636e\u590d\u6742\u7684\u7ec4\u7ec7\u67b6\u6784\u8bbe\u8ba1\u4e86\u591a\u7ef4\u7684\u529f\u80fd\u3001\u6570\u636e\u6743\u9650\uff0c\u5c06\u4f60\u68b3\u7406\u597d\u7684\u4e1a\u52a1\u6d41\u7a0b\u5404\u8282\u70b9\uff0c\u88c5\u8fdb\u8f6f\u4ef6\u5de5\u5177\u4e2d\uff0c\u5229\u7528\u8f6f\u4ef6\u5de5\u5177\u7684\u529f\u80fd\u6743\u9650\u6765\u8f85\u52a9\u6d41\u7a0b\u7684\u987a\u5229\u6267\u884c\u3002<\/p>\n

\u4f8b\u5982\uff1a\u9500\u552e\u526f\u603b\uff08\u8001\u677f\uff09\u4f7f\u7528SCRM\u4e1a\u7ee9\u7edf\u8ba1\u62a5\u8868\u6a21\u5757\uff0c\u9500\u552e\u4e3b\u7ba1\u4f7f\u7528\u5ba2\u6237\u6a21\u5757\u7684\u6240\u6709\u5ba2\u6237\uff0c\u4e00\u7ebf\u9500\u552e\u4f7f\u7528\u9500\u552e\u6a21\u5757\u7684\u4ec5\u81ea\u5df1\u540d\u4e0b\u7684\u5ba2\u6237\uff0c\u5e02\u573a\u90e8\u603b\u76d1\u4f7f\u7528SCRM\u4e2d\u7684\u6d3b\u52a8\u7ba1\u7406\u6a21\u5757\uff0c\u5e02\u573a\u4e13\u5458\u4f7f\u7528SCRM\u4e2d\u7684\u6d3b\u52a8\u7b56\u5212\u6a21\u5757\u3002<\/p>\n

3. \u786e\u5b9a\u6570\u636e\u6307\u6807-\u6570\u636e\u706f\u5854<\/h3>\n

\u822a\u6d77\u65f6\u5982\u679c\u6ca1\u6709\u706f\u5854\uff0c\u8239\u8236\u5c31\u5bb9\u6613\u8ff7\u5931\u65b9\u5411\u3002\u540c\u7406\uff0c\u6570\u5b57\u5316\u7684\u706f\u5854\u5c31\u662f\u5404\u4e2a\u4e1a\u52a1\u73af\u8282\u7684\u6570\u636e\u6307\u6807\u3002<\/p>\n

\u4ee5SCRM\u4e3a\u4f8b\uff0c\u5f00\u5c55\u4e00\u6b21\u7ebf\u4e0a\u7ebf\u4e0b\u8425\u9500\u6d3b\u52a8\uff0c\u5927\u6982\u4f1a\u5f15\u6d41\u591a\u5c11\u7c89\u4e1d\uff1f\u6bcf\u5929\u52a0\u5fae\u6307\u6807\u5b9a\u4e3a\u591a\u5c11\uff1f\u52a0\u5fae\u540e\u4e92\u52a8\u6d3b\u8dc3\u7684\u6307\u6807\u5b9a\u591a\u5c11\uff1f\u8f6c\u5316\u6307\u6807\u5b9a\u591a\u5c11\uff1fLTV\u6307\u6807\uff08Life Time Value)\u5b9a\u4e3a\u591a\u5c11\uff1f<\/p>\n

\u5b9a\u597d\u6307\u6807\uff0c\u5b9a\u671f\u770b\u6570\u636e\uff0c\u590d\u76d8\u3002\u6570\u636e\u6ca1\u6709\u8fbe\u6807\u7684\u73af\u8282\uff0c\u5206\u6790\u6570\u636e\u627e\u95ee\u9898\u60f3\u5bf9\u7b56\uff0c\u518d\u91cd\u590d\u9a8c\u8bc1\u3002\u6570\u636e\u8fbe\u6807\u4e86\u7684\u73af\u8282\uff0c\u603b\u7ed3\u7ecf\u9a8c\u8fdb\u884c\u5206\u4eab\uff0c\u7ee7\u7eed\u5e94\u7528\u5230\u5176\u4ed6\u9879\u76ee\u3002<\/p>\n

4. \u624e\u5b9e\u7684\u4ea7\u54c1\u529b+\u6781\u81f4\u7684\u670d\u52a1\u9a71\u52a8LTV\u589e\u957f<\/h3>\n

\u56de\u5230\u672c\u7bc7\u6587\u7ae0\u7684\u5f00\u5934\uff0c\u201c\u4e0d\u8981\u4ee5\u4e3a\u4e70\u5957\u7cfb\u7edf\u5c31\u5b9e\u73b0\u4e86\u6570\u5b57\u5316\u8f6c\u578b\u201d\uff0c\u4e0d\u7ba1\u4f60\u91c7\u8d2d\u7684\u662f\u54a8\u8be2\u7b56\u7565+\u8f6f\u4ef6\u5de5\u5177\uff0c\u8fd8\u662f\u7eaf\u8f6f\u4ef6\u5de5\u5177\uff0c\u90fd\u8981\u6e05\u695a\u7684\u77e5\u9053\uff0c\u201c\u5b83\u201d\u53ea\u662f\u4f60\u516c\u53f8\u5347\u7ea7\u6253\u602a\u7684\u52a9\u653b\uff0c\u800c\u4e0d\u662f\u4e3b\u653b\u3002<\/p>\n

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